General Sales Manager
Bonneville InternationalAbout the role
Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.
Who We Are
At Bonneville International, our purpose is to build up, connect, inform, and celebrate communities and families in the markets we serve. As an integrated media company, we provide content, advertising, and digital marketing solutions across 23 radio stations in Denver, Phoenix, Sacramento, Salt Lake City, San Francisco, and Seattle, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake. We are responsible for lifting and inspiring with respect and giving voice to all the communities and clients we serve.
We believe that empowering our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration. A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities. We’re proud of our history and we want talented people to join us as we continue to grow!
To learn more about Bonneville and how our local media matters, visit: https://bonneville.com/
POSITION PURPOSE:
Bonneville Seattle is seeking a dynamic General Sales Manager to oversee and lead sales team members. The ideal candidate will have a track record of growing market share and revenue by creating integrated marketing solutions, developing client relationships, coaching Account Executives and achieving revenue goals.They will develop and maintain strategies to ensure revenue growth for all brands on all platforms.
This position will assure monthly, quarterly, and annual established sales goals are met or exceeded while ensuring we successfully contribute to and live into Bonneville International Corporation’s vision, commitments, and values. This position is also responsible for building, maintaining, and guiding an effective sales team, as well as to maximizing inventory and growing revenue by coaching top sales talent to deliver solutions that get results for clients. The ideal candidate is a creative problem solver and motivator!
Note: Work configurations are subject to change based on business needs and at company discretion.
- This position is an onsite role that requires the employee to primarily work at our Seattle site. Specific schedules will be determined based on business needs and evaluated by managers and senior management.
What You Will Do:
- Recruit and attract top sales talent
- Meet and exceed quarterly budgets in broadcast and digital media by leading and managing the sales team in the following areas:
- Securing transactional business
- Developing new business
- Growing existing business
- Solving client’s marketing needs with integrated media marketing strategies
- Take full ownership of brand budgets and revenue goals and develop strategies to improve sales year over year
- Internal and external “champion” for assigned brand and/or brands.
- Manage advertising inventory and pricing to ensure that goals are met and to ultimately maximize revenue to the company.
- Develop sales team through coaching, training, goal setting and performance management.
- Conduct weekly one on one meetings with Account Executives to review budget and account progress, activity and conduct weekly staff meetings, and attend all applicable meetings.
- Regularly accompany each Account Executive on sales calls.
- Plan, conduct, and lead training that will enhance professional skills and overall understanding of new and evolving media for the sales teams of Bonneville Seattle.
- Ensure viable sales strategies and action plans are in place at all times to achieve the company’s goals. Increase share of business by creating integrated marketing solutions (on air, online, sponsorships).
- Develop targeted, customer focused marketing solutions using multiple media products including but not limited to radio, web, mobile and social media
- Establish high standards of professionalism, ethics, integrity, customer service and performance and assure department atmosphere is conducive to sales excellence and fosters disciplined self-improvement of the sales staff.
- Maintain an effective working relationship with each member of the sales management team that will foster sales creativity and a unified, team effort. Work closely with other Sales Managers and Director of Sales in areas such as inventory management, sales goals, forecasting, rate negotiation, presentations, creating solutions to revenue shortfall/gaps and other day-to-day sales activities.
- Work closely with Program Directors, Digital Teams, and Marketing to m
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