Senior Manager, Growth Marketing

Local or 100% Remote

Who we are 

Our mission at Point is to make homeownership more valuable and accessible to all. Every day, we explore, build, and iterate to create innovative financial products that improve the lives of our customers. Together, we’re creating the premier full-stack home equity platform to help current homeowners access their home wealth and aspiring ones realize their dream of homeownership. Point has raised over $180M from Andreessen Horowitz, WestCap, Prudential and other leading investors.

About the role

We are seeking a dynamic Senior Growth Marketing Manager to lead our growth marketing initiatives. In this role, you will manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Paid Social, Online Video, and other relevant channels. Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency. Manage lifecycle marketing efforts to engage existing customers, educate them on relevant topics, and drive desired conversion action.

Our culture

We are a people-first, value-driven team. We come from varied backgrounds, experiences, and time zones. Our teams are aligned in service to our goal — to improve the lives of customers. Our culture is built on sharing ideas, supporting each other, and being empowered to do our best work. Find out what you can accomplish as part of an engaged, high-achieving team focused on a common goal.

Your responsibilities

• Campaign Execution: Manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Paid Social, Online Video, and other relevant channels. Ensure campaigns are properly configured and optimized for performance and ROI.
• Channel Optimization: Continuously test, analyze, and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV).
• Strategy Development: Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency.
• Data-Driven Insights: Use analytics tools to derive insights from campaign performance and provide regular reporting on results. Ensure data accuracy and provide recommendations based on findings.
• Lifecycle Marketing: Manage lifecycle marketing efforts to engage existing customers, educate them on relevant topics, and drive desired conversion action. Partner with sales on outreach to existing customers and assess impact.
• Cross-Functional Collaboration: Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy.
• High-Velocity Experimentation: Run experiments on new creative, targeting strategies, and bid optimization to continuously enhance campaign performance and identify new growth opportunities.
• Budget Management: Assist with budget allocation across channels, ensuring that each dollar spent delivers maximum impact while staying within ROI constraints.

About you

• 7+ years of relevant work experience.
• 5+ years of hands-on experience managing digital marketing campaigns.
• Bachelor’s degree (Master’s degree is a plus).
• Hands-on experience managing digital marketing campaigns, particularly Paid Search (SEM), Paid Social, and Online Video. Experience in consumer finance is a plus.
• Expertise in tools such as Google Ads, Facebook Ads Manager, and other platform-specific tools. Ability to configure campaigns and use analytics platforms like Google Analytics.
• Experience in lifecycle marketing, engaging current customers to drive repeat usage, upselling, or cross-selling additional products or services.
• Highly analytical and data-driven, with a proven track record of using data to drive marketing decisions and optimizations.
• A balance of strong creative intuition and strategic thinking. You know how to engage and empathize with target audiences while maximizing marketing effectiveness.
• Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders.
• Proven success in hitting aggressive growth targets, managing large budgets, and driving meaningful business outcomes.

Our benefits 

Generous health benefits

• We provide medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).

Unlimited paid time off

• Recharge with unlimited paid time off and 10 company holid