Marketing Strategy Lead-Chase Auto Lending

The role entails developing messaging frameworks and channel plans delivered through servicing/loyalty communications, statement messaging, email, and digital content across chase.com and the Chase mobile app, partnering closely with Product, Servicing, Digital, and Analytics.

As a Vice President, Marketing Strategy Lead within Chase Auto Lending, you will set the lifecycle and loyalty marketing strategy that drives customer action and engagement. You will focus on two outcomes: (1) guiding customers toward “happy path” behaviors that support a smooth servicing experience and protect CSAT/NPS, and (2) creating moments of delight through personal, meaningful engagement that strengthens the relationship and introduces relevant value across Chase and select partners.

Job Responsibilities

• Own the lifecycle and loyalty marketing strategy and roadmap for Chase Auto Lending customers.
• Define priority customer journeys and “moments that matter” (e.g., onboarding, first payment, autopay, self-serve adoption, payment success, payoff/closeout) and the behaviors to drive at each stage.
• Develop messaging frameworks and value propositions that are clear, customer-friendly, and consistent across channels.
• Lead channel strategy and message orchestration across servicing/loyalty communications, statement messaging, email, and site/app content.
• Create strong briefs and requirements to enable execution teams (audience, objective, proposition, message hierarchy, channel approach, measurement).
• Partner with Product, Digital, and Servicing to align communications with the customer experience being delivered.
• Partner with Analytics to define success metrics, reporting, test-and-learn approaches, and optimization recommendations.
• Develop senior-management-ready updates and presentations that summarize performance, insights, and recommended actions.
• Work with appropriate control partners to ensure communications adhere to applicable policies and requirements.

Required Qualifications, Capabilities, and Skills

• 5+ years of experience in marketing strategy, lifecycle/CRM, customer communications, or related roles.
• Demonstrated ability to influence customer behavior through journey strategy, messaging, and channel planning.
• Experience developing strategies for owned channels (email and/or digital content), with the ability to tailor messaging to channel context and customer intent.
• Strong stakeholder management and cross-functional collaboration skills.
• Excellent written, verbal, and presentation skills, with strong attention to detail and quality.
• Bachelor’s degree (or equivalent experience).

Preferred Qualifications, Capabilities, and Skills

• Loyalty marketing and/or relationship-building program experience (including “moments of delight”).
• Personalization and segmentation strategy experience, with comfort using data to iterate and improve outcomes.
• Experience with servicing communications and/or statement messaging in a regulated consumer environment.
• Auto lending and/or consumer lending experience.
• Program/project management experience.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran