Senior Manager, Customer Marketing Technology Solutions

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Overview of the Role:

At Salesforce, we put customers first, and we want to shine a spotlight on their success. We are seeking a skilled and experienced Salesforce Administrator with a strong background in marketing technology solutions. The ideal candidate will partner with our Business Technology team to understand and document requirements, manage permissions, and build a new marketing technology solution for our Customer Marketing team. Additionally, the role involves exploring third-party vendors to‌ build the solution and managing that process from selection through to implementation and maintenance.

Responsibilities: 

Marketing Technology Solutions

• Collaborate with the Business Technology team to gather and document detailed business requirements for new marketing technology solutions.

• Design, build, and implement marketing technology solution within Salesforce.

• Ensure seamless integration between Salesforce and other marketing technology tools.

Salesforce Administration

• Configure and maintain Salesforce to meet the needs of the Customer Marketing team.

• Manage Salesforce permissions, profiles, roles, and sharing rules to ensure data security and compliance.

• Create and manage custom objects, fields, formulas, validation rules, workflows, and process builder flows.

• Provide ongoing support and training for Salesforce users within the Customer Marketing team.

Vendor Management

• Research and evaluate third-party vendors that could potentially build the required marketing technology solution.

• Manage the vendor selection process, including RFPs, vendor evaluations, and contract negotiations.

• Oversee the implementation of solutions provided by third-party vendors, ensuring they meet business requirements and are delivered on time and within budget.

• Serve as the primary point of contact for vendor communications and issue resolution.

Project Management

• Lead and manage projects from conception through to delivery and maintenance.

• Develop project plans, timelines, and milestones in collaboration with stakeholders.

• Monitor project progress and provide regular status updates to stakeholders.

• Identify and mitigate project risks and issues.

Maintenance and Support

• Regularly monitor the performance and usage of the marketing technology solution, making adjustments as needed.

• Perform regular data quality checks and troubleshoot issues.

• Ensure compliance with data protection regulations and company policies.

• Stay updated with Salesforce releases, new features, and best practices.

Preferred Qualifications:

• Minimum of 3 years of experience as a Salesforce Administrator.

• Proven experience in implementing and managing marketing technology solutions.

• Strong understanding of Salesforce architecture, including Sales Cloud, Service Cloud, Marketing Cloud, and integrations.

• Experience with third-party marketing technology tools and vendor management.

• Excellent project management skills, with a track record of leading successful projects.

• Strong analytical and problem-solving skills.

• Excellent communication and interpersonal skills.

• Salesforce Administrator Certification (ADM 201) or other relevant Salesforce certifications.

• Knowledge of data privacy regulations