Manager, Digital Marketing

SUMMARY

Leads the development and execution of Pottery Barn Kids social media strategy across all channels, including influencer partnerships. Drives community engagement and brand affinity through strategic content, deep knowledge of industry trends and platform dynamics, and data-driven audience insights. Owns social media innovation and delivers measurable improvements in key performance metrics to achieve growth objectives. 

This role is perfect for someone who self-identifies as having a "start-up mentality" — passionate, ready to wear many hats, able to think strategically while executing tactically, and hungry to jump right into the world of Pottery Barn Kids social!

ESSENTIAL FUNCTIONS:

Strategic Planning & Execution:

• Develop and own the brand's social media roadmap, translating business objectives into platform-specific strategies and content frameworks

• Partner with cross-functional partners (Email Marketing, Creative, Video, Site & Brand Merchandising, CRM, Paid Social) to ensure social integration across all brand touchpoints

• Identify and capitalize on emerging platform features, trends, and opportunities to maintain competitive advantage

• Own and manage social media budget, strategically allocating resources across influencer partnerships, UGC generation, and product seeding to maximize impact and drive operational efficiencies

Influencer & Partnership Management:

• Build and manage influencer strategy, including partner identification, negotiation, contract management, and performance evaluation

• Oversee influencer content calendar and deliverables, ensuring brand alignment and ROI

• Develop scalable processes and tools for partnership tracking and reporting

Content Strategy & Production:

• Direct content creation across all social channels, balancing brand storytelling with performance-driven content

• Collaborate closely with Creative partners to produce social-first video and digital assets as needed, setting quality standards for team output. Create ‘in-house’ assets as needed.

• Manage content calendar and publishing workflows via internal and native platform tools

• Oversee community engagement strategy, including response protocols for DMs, comments, and UGC

Paid Social Collaboration:

• Partner with CRM & Paid Social teams to align brand initiatives with paid social strategies

• Coordinate asset production and campaign launches, ensuring seamless execution across teams

Analytics & Insights:

• Own social media & influencer performance reporting (weekly, monthly, quarterly), translating metrics into actionable recommendations

• Monitor competitive landscape and industry trends, producing regular insights reports to inform strategy

• Establish and track KPIs that ladder up to business goals; optimize tactics based on performance data

UGC & Community Growth:

• Develop and execute UGC strategy across organic social, product seeding, and on-site integration

• Manage vendor relationships and UGC platform partnerships to expand content library

• Oversee content moderation and rights management processes

Team Leadership:

• Manage, mentor, and develop direct report(s), providing clear direction, feedback, and growth opportunities

• Delegate tasks effectively while maintaining quality standards and brand consistency

• Foster a collaborative, creative team culture that encourages experimentation and learning

QUALIFICATIONS:

• 4+ years of social media management experience, with at least 2 year