Associate Director, Digital Partnerships

 

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Position Summary

The Associate Director, Digital Partnerships is responsible for developing, executing, and monitoring all digital media Partnership strategy and plans for clients, ensuring the work is to specification and correct as well as overseeing any applicable teamwork, resource/allocation, growth and development. The Associate Director will drive the team to explore and identify non-traditional partnerships opportunities and innovations. This is critical to their development and the success of the Partnerships division.

Responsibilities

· Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and share leadership accountability for team’s day-to-day responsibilities.

· Manage partnership deliverables and expectations with clients on a daily basis

· Collaborate with Strategy, Analytics and Comms Design teams to ensure alignment with and delivery against client KPI’s

· Responsible for ensuring the Digital Partnerships team has clear strategy, budget and objectives at all times

· Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency

· Provide Partnerships support for various New Business pitches

· Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business

· Support MAGNA aggregate negotiations across all Digital media channel

 

Required Skills & Experience

· Proven ability to develop and maintain strong professional relationships with senior-level clients, colleagues and vendors

· Demonstrated ability to develop digital marketing communication plans specifically encompassing digital media strategies

· Ability to drive projects from conception to completion; project management experience

· Proven knowledge of online planning and research tools and resources

· Experience with campaign management/ad serving technology: Double Click DART, and/or Atlas DMT

· Superior analytical abilities and quantitative skills, including math proficiency

· Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint

· Mediabrands does not require candidates to have a college degree

 

Desired Skills & Experience

· 6+ years relevant experience including 3+ years supervisory experience ideal

· Demonstrated critical thinking and problem-solving abilities

· Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure

· Preferred working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, eMarketer and others

· Programmatic experience. Experience working with a DMP preferred

· Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition

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