Retailer Marketing Associate
UnileverAbout the role
Background:
We believe that Unilever is unlike any other organization. With 2.5 billion consumers using Unilever products every day, there are very few opportunities to influence a business of this scale. Our goal is to deliver best-in-class performance with market-making, unmissably superior brands to Brighten everyday life for all.
Our Beauty & Wellbeing Business Group is reinventing how we connect with consumers, creating demand for our products through digital-first, culturally-led activations that drive desire. In the US, this vision is brought to life in our local Business Unit through some of the world’s most loved and trusted beauty brands: Dove, TRESemme, Nexxus, SheaMoisture and Vaseline.
There has never been a more exciting time in marketing and media than now. To accelerate our journey at exponential pace we are looking for the best digital talent to join the Media & Retail Marketing Team – a center of excellence that has a passion for all things digital and are not afraid to break convention.
The Retailer Marketing Associate (Grocery, Value, and Drug Channels) role sits at the nexus of shopper marketing, retail media and performance measurement to ensure that we become the most accountable, performance-driven retail marketing organization in the industry – driving brand equity and measurable business growth.
What you’ll do:
Build Retailer Marketing plans through a deep understanding of our customers’ ecosystems, Unilever business needs, and historical media performance
Deliver annual Shopper Marketing and Retail Media plans, with: thorough agency briefs, customer presentations, agency guidance, creative reviews and program evaluation
Collaborate and challenge our internal Customer Brand (Sales) Teams through innovative Shopper Marketing plans
Analyze, measure and optimize shopper marketing and retail media plans by understanding business results, shopper dynamics and industry insights
Identify retail-specific business building opportunities that drive efficient and effective programming
Serve as the Beauty & Wellbeing Lead across multiple retailers
Work with other Shopper Marketing experts to aggregate plans and performance across the Grocery, Value, Drug and Club customer channels
Ensure that other Shopper Marketing experts are aware of brand communication platforms
Manage Shopper Marketing and Retail Media budgets, with accountability for accuracy and swift updates
Who You Are:
You’re a beauty maven: You have a passion for all things beauty and have experience working in a fast-paced environment.
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