Principal Product Marketing Manager, Healthcare

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that’s work worth doing.

 

Prinicpal Product Marketing Manager, Healthcare

Why we have this Role

We are seeking a seasoned Healthcare Vertical Product Marketer to support our rapidly growing Healthcare business. This role requires a unique blend of product marketing expertise and in-depth healthcare industry knowledge. The ideal candidate will have a deep understanding of the healthcare space, a strong point of view on key opportunities for Qualtrics in the healthcare space, and a proven ability to deliver results in a fast-paced, often ambiguous environment.

In this role, you will drive all facets of a multi-channel Go-to-Market (GTM) motion, influence the product roadmap with customer and competitive insights, and orchestrate the production of compelling content and enablement across Sales, Marketing, Comms, Training & Enablement, and our in-house Product Content Studio. You will report directly to the Head of Customer Experience and Industry PMM. 

 

How You’ll Find Success

This full-funnel role develops Product go-to-market strategies that position the company to achieve long-term growth in the experience management space while meeting annual revenue and profitability goals. PMMs are responsible for their line of business GTM, defining strategic direction and driving execution to achieve long-term business goals. 

You will know your customers, the market, and our business so intimately that you will define and communicate a clear, differentiated, defensible, and monetizable market position. You’ll display extreme ownership, be adept at stakeholder management across both marketing, product, and the field, and be confident in prioritization. Most critically, you will excel at building and supporting successful teams in order to amplify the influence of PMM and nurture key talent within the company.

 

How You’ll Grow

You will have the opportunity to play a pivotal role in the success of our Healthcare business. This role will allow you to build your expertise in Product and GTM strategy, cross-functional collaboration, and executive and customer presentations.

 

Things You’ll Do

• Product Positioning and Messaging: Define and communicate compelling product positioning and messaging that resonates with target customers and differentiates our products in the marketplace.
• Go-to-Market Planning: Develop and execute go-to-market plans for new product launches and sales programs, including target customer segments, pricing strategies, and marketing campaigns.
• Competitive Analysis: Conduct in-depth competitive analysis to understand the market landscape, identify opportunities and trends, and mitigate potential threats.
• Sales Enablement: Collaborate with Sales, Revenue Marketing, Training & Enablement, and our in-house Product Content Studio to develop effective sales plays, training materials, and collateral and tell a value-based story using customer proof points – all of which support the selling process.
• Customer Insights: Use customer feedback and market research to gain insights into customer needs in order to inform go-to-market strategies and the product roadmap.
• Product Launches: Manage and coordinate product launches, ensuring successful execution and maximum impact in the market.

 

What We’re Looking For On Your Resume

• 7-10 years of experience in total experience, including roles in product marketing, product management, healthcare, or relevant consulting positions.
• Deep vertical exp