Strategic Growth Lead - LinkedIn Events- LMS

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This role will be based in San Francisco, Sunnyvale, or  New York.

The Strategic Growth Lead for LinkedIn Events will be responsible for developing and executing go-to-market strategies, positioning, and messaging for LinkedIn’s live streaming solutions for professional events. These events include virtual conferences, corporate webinars, product launches, and other live experiences that help professionals and organizations connect and learn. 

This individual will work with product, engineering, sales, and content teams to deliver impactful campaigns that position LinkedIn’s live streaming and events products as the leading solution for professionals and organizations. The ideal candidate will have a deep understanding of live streaming technologies, the live event industry, and proven experience in the marketing and commercialization of complex, high-tech products.

Key Responsibilities:

• Product Positioning & Messaging:

  • Develop and refine LinkedIn’s live events GTM motion, ensuring it is targeted and resonates with both B2B and B2C audiences, from event organizers to professional attendees.

  • Work with cross-functional teams to create a unified voice for LinkedIn’s live streaming products across all marketing channels and materials.

• Go-to-Market Strategy:

  • Lead the go-to-market strategy for LinkedIn’s suit of events products.

  • Partner with product management, engineering, and marketing to ensure successful feature rollouts and product updates.

  • Partner with product management to build and execute product launch plans that engage our core audience, enhance user adoption, and drive growth.

  • Conduct market analysis to understand the competitive landscape to inform recommendations on product development

• Commercialization Strategy Development:

  • Develop and execute the commercialization strategy for LinkedIn’s live streaming products.

  • Define product packaging, pricing strategies, and revenue models for this product portfolio. 

  • Work with cross-functional teams to refine the value propositions and unique selling points of LinkedIn’s live streaming offerings.

• Sales Enablement:

  • Provide the internal sales team with training, messaging, and materials to help them position and sell LinkedIn’s live event solutions.

  • Partner with sales to join client conversations and pitches 

  • Inform and develop client-specific / vertical-specific game plans for leveraging LinkedIn’s suite of event-related offerings

• Revenue Growth & Performance Tracking:

  • Analyze market trends and user behavior to identify commercial opportunities and define KPIs for product performance, growth, and profitability.

  • Monitor and optimize campaigns to maximize revenue and market share while ensuring product-market fit.

  • Track the success of pricing models and monetization strategies.

Qualifications

Basic Qualifications:

• 5+ years of experience in go-to-market strategy, product marketing, or commercialization within the tech, media, or live event industry.
• 5+ years of experience working with live streaming technologies, virtual event platforms, or digital media monetization.

Preferred Qualifications:

• Proven track record of successfully launching and scaling high-tech products in the B2B and/or B2C space.
• Deep understanding of live streaming ecosystems, event technology trends, and competitive market dynamics.
• Experience defining and executing pricing strategies, revenue models, and commercialization plans for digital products.
• Strong ability to synthesize market insights, competitive analysis, and customer feedback into actionable GTM strateg