National Trade Marketing Manager

Work Location San Francisco, CA 

Position Purpose

Under minimal supervision, the National Trade Marketing Manager leads, oversees and develops both short-term and long-term strategic plans to meet the diverse needs of our top key Zone Sales, National Account and E-Commerce customers, with a primary focus of growing the Delicato and Transcendent Wine Portfolios. This role must interface, influence, and provide input across the National Zone, Customer Development and Transcendent Wine Sales Teams. The National Trade Marketing Manager also works collaboratively with the Brand, Marketing Services, Digital Marketing and National Shopper Marketing teams within Delicato, with the goal of exceeding business plans and performance objectives.

Functional Responsibility

• Manages and monitors day-to-day operations and team performance to ensure smooth workflows and that company standards are met
• Manages company culture and holds self, peers, and direct reports accountable for demonstrating a constructive company culture through influential, personal behavior and actions; encourages strong work ethic and fosters an environment of trust and respect
• Develops and aligns individual goals with the department's operational goals; ensures that decisions, actions, and priorities are aligned with the company's vision, mission, and strategies
• Researches best practices, stays abreast of industry trends, and maintains awareness of regulatory changes to ensure compliance and continually improve operations
• Assists in preparing the departmental budget, monitors spending, and directs team in cost-effective operations to ensure adherence to financial objectives
• Monitors performance and regularly communicates with direct reports to achieve mutual understanding and desired results
• Partners with immediate manager to determine staffing needs;  attracts, motivates, and retains a workforce with the appropriate knowledge, skills, and abilities to achieve goals and objectives
• Provides employees with a safe, healthy, and rewarding work environment; ensures delivery and completion of monthly safety topics
• Communicates and supports change initiatives and decisions in an effective manner to successfully guide team through change
• Fosters a work environment that encourages creative thinking, promotes flexibility, and drives innovation
• Addresses employee issues, concerns, and complaints in an objective and confidential manner; notifies HR Business Partner and keeps immediate manager informed as appropriate
• Ensures compliance and consistent application of company policies, initiatives, and decisions
• Coaches, guides, and develops direct reports; fully engages in the GPS (Performance Management) process; provides high-quality feedback, and ensures proper GPS documentation of employee performance, recognition, and deficiencies

Essential Duties

• Lead, mentor, and develop the Trade Marketing team, fostering a culture of innovation, accountability, and high performance.
• Oversee the annual strategic planning process, ensuring alignment with sales and marketing objectives.
• Manage Trade Marketing team meetings and contribute to the development of the annual fiscal year plan.
• Design and implement comprehensive 360° shopper marketing programs, incorporating digital tools, e-commerce initiatives, and in-store activations to drive shopper engagement and sales growth.
• Develop strategic shopper marketing programs that support customer development and sales growth, ensuring alignment with Delicato Family Wines' business objectives.
• Collaborate with Sales and Marketing teams to create and leverage digital activation elements, enhancing the effectiveness of shopper marketing initiatives.
• Work closely with Customer Marketing Managers to align on key account plans and share best practices nationally, promoting consistency and efficiency across regions.
• Partner with the Marketing Services Team to develop shopper marketing programs that complement national strategies, ensuring cohesive messaging and execution.
• Coordinate with Zone Sales leadership to create customized shopper activation solutions that meet specific retailer needs and objectives. 
• Develop and manage annual measurement and evaluation plans for shopper and customer marketing programs, utilizing data to inform strategy and demonstrate ROI.
• Analyze program effectiveness and provide insights to inform future strategies, continuously optimizing shopper marketing efforts.
• Represent the Trade Marketing team in Director Trade & Shopper Marketing weekly meetings, ensuring alignment and collaboration across departments.
• Develop agendas for customer marketing meetings and provide recommendations on