Executive Director, Bank Marketing Optimization

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

As a dedicated Executive Director, Bank Marketing Optimization for Bank Marketing and Digital, you will provide executive level oversight for development and execution of advanced optimization strategies to drive insights, optimization, and growth across the bank's digital and marketing functions. This senior leadership role will be responsible for leveraging data to inform strategic decision-making, enhance customer experiences, and maximize return on investment for all digital and marketing initiatives, campaigns, and channels. The ideal candidate will possess a strong blend of analytical expertise, strategic thinking, leadership capabilities, and a deep understanding of the financial services industry. Builds and leads a high performing team of employees with a broad range of advanced channel management, campaign execution, and channel optimization expertise and high levels of Enterprise business and marketing knowledge.

• Strategic Leadership: Develop and implement a comprehensive analytics roadmap aligned with the bank's overall business objectives, with a specific focus on digital engagement and marketing effectiveness.

• Marketing and Digital Optimization: Accountable for monitoring results via business plan assessment and utilization of channel optimization monitoring tools through implementing changes to plans to drive desired results. Identifies new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities.

• Team Management: Lead, mentor, and develop a high-performing team of analytics professionals, fostering a culture of collaboration, innovation, and continuous learning.

• Stakeholder Collaboration: Partner closely with senior leaders across digital, marketing, product, IT, and other business units to understand their needs, translate them into analytical requirements, and communicate insights and recommendations effectively.

• Technology & Tools: Oversee the selection, implementation, and utilization of advanced analytics tools, technologies, and methodologies, including AI and machine learning where appropriate, to enhance analytical capabilities.

• Data Governance & Quality: Ensure the integrity, accuracy, security, and compliance of data used for analytics initiatives, working closely with data governance teams.

• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: Plano, TX

Relocation assistance is available for this position.

What you'll do:

• Provides executive level leadership and supports LOB Brand Managers in the development of go-to-market, execution plans, and channel marketing support plans. Serves as a subject matter expert in understanding, collecting and coordinating channel marketing requirements.  

• Accountable for monitoring results via business plan assessment and utilization of channel optimization monitoring tools through implementing changes to plans to drive desired results. Identifies new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities.

• Provides consultation and decision-making support for the development and implementation of new channel management and optimization capabilities necessary to measure performance, test and learn and drive digital marketing insights.

• Leads Agile Marketing Scrum Masters and aligns with LOB Brand Managers to prioritize efforts and align resources across enablement and execution priorities.

• Researches and keeps abreast of new and emerging industry technologies that can affect the application of channel management and optimization approaches. 

• Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities.  

• Ensures risks associated with business