Senior Director, Performance Marketing

Senior Director, Performance Marketing

Why Genentech

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

About this Marketing Role

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and DDA). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

This Senior Director, Performance Marketing is integral to successfully delivering the Digital Marketing Vision. 

The Digital Marketing Office, led by the Head of Digital Marketing and reporting to the Chief Marketing Officer, drives Genentech’s digital marketing transformation and is focused on activating key areas. One of these focus areas is Performance Marketing.

As the Senior Director, Performance Marketing Excellence, you will be a key evangelist and architect in spearheading Genentech's marketing transformation into a data and performance-driven, world-class marketing organization. You will shape, articulate, and implement the strategic vision for performance marketing, ensuring its principles are embedded across all marketing activities to maximize impact. This candidate will lead the performance marketing  team within the Digital Marketing Office and will serve as the business owner for the measurement and optimization, leading the cross-functional effort to design, implement, and maintain Genentech’s marketing analytical tools and capabilities

A pivotal responsibility is to cultivate a dynamic, data-centric marketing culture rooted in continuous improvement, a robust test-and-learn mentality, and the strategic adoption of performance marketing as a foundational discipline. You will shape, articulate, and implement the strategic vision for performance marketing, ensuring its principles of data-driven decision-making, robust measurement, and continuous optimization are embedded across all marketing activities that demonstrably accelerate business growth and improve patient outcomes.

This role will provide performance marketing thought leadership and partner closely with DDA ( Digital, Data and Analytics) to align on a roadmap and implementation plan. This role requires an influential strategic thinker with a deep understanding of performance marketing principles, brand strategy, healthcare marketing, and emerging technologies. We are looking for a partnership and solution-oriented candidate who has a growth mindset and knows how to intuitively manage, inspire, and build trust in a matrixed organization.

Key Job Responsibilities

• As the subject matter expert (SME), lead the domain vision and champion innovation for performance marketing excellence. In close collaboration with Suite Stewards and other key stakeholders, co-develop compelling business cases and strategic roadmaps that guide the enterprise-wide advancement, execution, and evolution of performance marketing strategies. Ensure these collaborative initiatives are fully aligned with Genentech’s overarching business and marketing goals to deliver measurable short and long-term success through measurable short and long-term success through ongoing performance monitoring and optimization

• Act as a key evangelist and trusted advisor, embedding a data-driven, performance-first mindset across the marketing organization. Lead change initiatives to foster a culture of continuous improvement, rigorous test-and-learn methodologies, and the adoption of incrementality testing as core disciplines.

• Develop and scale performance marketing capabilities, frameworks, and workflows/processes for robust measurement, insightful strategic reporting, and relentless optimization, making them integral to daily workflows and decision-making for all marketers.

• Lead Performance Marketing Innovation & Future-Proofing: Proactively identify, evaluate, and champion cutting-edge trends, analytical approaches, and methodologies in performance marketing and digital data innovation. Tr