Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Director of Retail Communications within PNC's Marketing and Communications organization, you will be based in Pittsburgh and manage a team comprised of internal and external communicators and content creators.

The Director of Retail Communications is a highly motivated leader, effective player coach, savvy strategist with strong executive presence as well as extensive communications and media experience. The leader in this role will be charged with the development and execution of communications strategies aimed at:

• Growing brand awareness and positioning PNC as a top, national Retail bank grounded in client-obsession, innovation, advice and service to meet the financial needs of consumers and small businesses.
• Creating relevant, value-add though leadership content delivered through high-impact media and channels to drive awareness and consideration in the marketplace.
• Driving an internal culture of client service and hospitality and operational excellence.
• Engaging employees in the strategic priorities of the business and excitement for new products and services.

Job Description

• Leads the development and execution of all communications strategies to advance the strategic direction of the unit.
• Establishes and leads overall communication strategies; oversees the planning, research, and development of content for complex communication initiatives. Develops and implements measurements to determine the effectiveness of communications plans and strategies.
• Develops and maintains client relationships with executives and all levels of management, providing counsel on all aspects of communications. Engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message.
• Provides final review and approval before internal or external communications are released to the assigned line of business.
• Leads teams, coaches, influences outcomes, and evaluates success as appropriate. Typically has people management responsibilities including but not limited to talent management, performance management, staffing, etc.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
• Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required