Retail Store Manager, Boston

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. 

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:  

• Runner First 
  • We act in the best interest of the runner
• Word is Bond 
  • We do what we say we’ll do 
• Champion Heart  
  • We give our all in everything we do  
• There is no “I” in Run 
  • We stay generous with our humanity 
• Keep Moving 
  • We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.   

Your Job:

As a Retail Store Manager at Brooks, you will serve as the strategic and cultural leader of our flagship retail location. You will oversee a multi-functional team, including a Front of House Assistant Manager, Back of House Assistant Manager, Retail Community Event & Marketing Specialist, Floor Lead and a team of 15+ Sales Associates. You hire, train, and inspire a high performing team of sales professionals who serve as frontline brand ambassadors, delivering high touch service and representing the Brooks mission to “awaken the runner in everyone”. This highly visible leadership role is responsible for driving retail excellence, optimizing store operations, fostering community connection, and delivering an authentic customer experience to every guest. You will set the pace for what a premium, performance-driven, community-first retail experience should be—building the blueprint for the future of Brooks retail.

Your Responsibilities:

Leadership & People Development
• Lead, coach, and inspire a diverse team across sales, operations, and marketing functions to deliver a best-in-class customer experience and exceed business goals.
• Recruit, interview, and hire store employees to ensure efficient operations and a high-performing team.
• Directly manage three key leaders: Front of House Assistant Manager, Back of House Assistant Manager, and the Retail Community Event & Marketing Specialist.
• Foster a trust-based, inclusive, team-oriented culture grounded in Brooks values; maintain high morale and address concerns proactively.
• Build future talent pipeline through ongoing coaching, developmental opportunities, and consistent performance feedback.
• Provide support and guidance on employee relations matters, addressing concerns promptly within established guidelines, ensuring concerns are documented, and escalated to Retail leadership and Human Resources when necessary.
• Oversee scheduling, succession planning, and staffing to support peak periods, events, and long-term talent sustainability.
Store Operations & Business Strategy
• Oversee all daily store operations, ensuring high standards in service, cleanliness, safety, compliance, and overall brand-right execution.
• Manage store financials including revenue, margin, staffing, COGS, and operating expenses, to achieve profitability and strong business performance.
• Drive daily execution through effective leadership of front-of-house sales and back-of-house logistics functions.
• Partner cross-functionally with Retail Operations, Finance, HR, and Marketing to implement new initiatives and meet strategic KPIs.
• Maintain healthy inventory levels and product mix through replenishment, strategic pricing, markdowns, SKU monitoring, and proactive sell-through solutions.
• Oversee inventory integrity through cycle counts, physical inventories, and loss-prevention practices.
• Partner with Retail Operations on long-term planning, seasonal buying, strategic initiatives, and operational readiness for new stores.
• Provide actionable field insights on customer behavior, product performance, inventory needs, and operational opportunities.
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