Senior Marketing Manager, Campaign Execution

Company Description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients.

Job Description

Our client, a global leader in digital payments and financial services, is seeking a Senior Marketing Manager, Campaign Execution to support a large-scale, integrated marketing program for a leading enterprise organization in the workforce and payroll solutions space.  This role will be embedded within the client’s marketing organization and will focus on driving execution for campaigns promoting prepaid debit card products.

This is a highly execution-focused role ideal for a hands-on marketing program manager who excels in coordinating cross-functional teams, managing complex workflows, and ensuring seamless delivery across multi-channel campaigns.

The Details:

• Location: Remote within the U.S.
• Duration: Through end of 2026 with the possibility of extension (must be able to work on Blend’s W2 without sponsorship)
• Campaign Scope: Large-scale, integrated marketing program (~$4M annual budget)
• Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!

Role Summary:

The Senior Marketing Manager will act as the operational driver for a complex, multi-channel marketing campaign. Working from an established strategy, this individual will translate high-level plans into executable workstreams, manage day-to-day delivery, and ensure alignment across creative, media, analytics, and partner teams.

This role requires strong program management discipline, attention to detail, and the ability to operate effectively in a highly matrixed, cross-company environment.

What you’ll do:

Campaign Execution & Program Management

• Translate high-level campaign strategies into detailed project plans, timelines, and deliverables.
• Manage end-to-end execution across creative, content, media, analytics, and partner marketing workstreams.
• Own production schedules, content calendars, approvals, and workflow management to ensure timely, high-quality delivery.
• Coordinate asset development and campaign activation readiness across internal and external teams.

Cross-Functional Coordination

• Serve as the central point of coordination across marketing, product, analytics, and agency teams.
• Facilitate clear communication, alignment, and handoffs between stakeholders.
• Maintain project documentation, briefs, trackers, and meeting cadences to ensure accountability.

Stakeholder Management & Communication

• Provide regular updates on campaign status, timelines, risks, and key decisions.
• Prepare executive-ready summaries, dashboards, and milestone reports.
• Proactively identify and escalate risks, driving resolution across teams.

Performance Tracking & Optimization Support

• Partner with analytics teams to track KPIs and gather performance insights.
• Support ongoing campaign optimization by coordinating adjustments across workstreams.
• Assist in developing performance reports for leadership stakeholders.

Agency & Partner Coordination

• Manage relationships with agencies and external partners to ensure timely delivery of campaign assets.
• Conduct quality control reviews to ensure alignment with brand standards and campaign objectives.
• Ensure consistency and compliance across all campaign deliverables.

Qualifications

Education & Experience

• Bachelor’s degree required; advanced degree preferred.
• 6–9+ years of experience in integrated marketing, campaign execution, or program management roles.
• Proven experience delivering large-scale, multi-channel marketing programs in complex environments.
• Experience in enterprise organizations (e.g., fintech, financial services, HR tech, or B2B SaaS) preferred.

Technical & Functional Skills

• Strong project and program management capabilities with experience managing t