Sr. Director, E-Commerce

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.

 

JOB PURPOSE

• Maximize the potential of the US and CA online sales business across all product categories through our Retail business (DIESEL.COM), marketplaces (Amazon) and social commerce platforms. Support all online Department Store and e-tailers strategy on digital marketing and digital operations activities.
• Be innovative in the ecommerce/digital space while at the same time strategically leading, directing and overseeing the day to day business to meet company goals. Focus on all areas of digital operations, digital merchandising, shopping experience, performance marketing, CRM and customer acquisition.
• Continue to build up the Omni Channel platform and partner with Retail department to guarantee a seamless experience to Diesel customers across channel.
• Partner with the Marketing Department in an effort to integrate and leverage all go to market activities in the digital space and communicate consistently to our customers through all touch points, online and off line.

JOB RESPONSIBILITIES

• Ensures delivery and achievement of net sales targets & growth plans through effective sales operations, digital marketing, digital merchandising, omnichannel development, project launches. 
• Ensures legal compliance requirements are implemented and monitored where required.
• Plans and controls departmental budget, including sales, digital marketing spend, agent commissions, T&E, capex and depreciation, etc.
• Plans of day to day and annual work flow for self and team.
• Establishes priorities and team objectives; directs team’s work, ensures it is delegated accordingly to optimize output.
• Sets targets for team in conjunction with Planning and Buying department, with Wholesale team for e-tailers and .com accounts.
• Determines resources and equipment required in function to enable objective achievement. 
• Interviews and selects direct reports and team members.
• Trains team on work practices and procedures & provides safety and security of employees.
• Appraises direct reports and team members’ performance on an annual and day to day basis; recommends promotions as appropriate to Human Resources.
• Maintains records on employees’ performance within team as required to enable effective supervision and control of team.
• Disciplines and performance manages employees within direct team on areas of substandard performance.
• Proposes employee status changes, up to and including employment termination, to Human Resources for areas of ongoing unsatisfactory performance or gross misconduct, in line with Company policies and procedures.
• Receives and resolves employee concerns and complaints in conjunction with Human Resources.

 

ONLINE – Diesel.com

• Responsible for Diesel.com demand and net sales performances, conversion rate across all devices, traffic sources with particular focus on paid, organic traffic and emails. Define business priorities and key actions to achieve results.
• Ensure functioning of digital front-end operations to support the business activities while developing constant UX and contents improvement collaborating with external vendors as well as global team
• Constantly optimize customer acquisition tactics leveraging performance marketing, social media, emails and social commerce.
• Oversee all the outsourced back-end services such as ecommerce order management, fulfilment, fraud and customer service ensuring respect of SLA and policies to guarantee a premium service to Diesel customers.
• Develop and maintain relationships with all external partners monitoring service, economics and legal terms. Conduct benchmark and assessment to evaluate new partners for current and new services.
• Partner with buying, planning and allocation team on assortment and merchandising strategy, apply product priorities to site experience and share inputs on performances, ensuring the optimal presentation and stock level to guarantee conversion both on full price period and promotional events.
• Maximize the business opportunity of the commercial calendar ensuring that all key commercial occasions are exploited to maximize the business for both US and CA through all the digital touch points. Partner closely with global and local marketing on all traffic activations.
• Define and analyze weekly and mon