Marketo Email Marketing and Automations Specialist

Company Description

IDIQ is an award-winning company looking for talented individuals to join the team. We are passionate about fostering your unique skills, supporting your career goals and creating an exceptional work environment while providing outstanding solutions that our members trust.

As one of the fastest growing companies in the United States with consecutive spots on the prestigious Inc. 5000 list, we provide award-winning services and a positive work environment. Our IdentityIQ® and MyScoreIQ® brands feature credit report and identity theft monitoring, and our Resident-Link® brand focuses on positive rent-payment reporting to the credit bureaus.   

We offer generous benefits such as paid vacation time, paid volunteer leave, holiday pay, health insurance, employer-match 401(K) contributions, continuing training opportunities and more. We also provide our staff with unending free coffee, relaxation rooms, game rooms and company events.

We value innovative thinking, excellent communication skills, on-your-feet problem-solving and a penchant for team collaboration. In this role, you are an integral part of our company’s success, helping create innovative solutions that serve our members’ needs.

If you are looking to join a growing company and work among talented peers, we encourage you to apply today!

Job Description

The Marketo Email Marketing and Automations Specialist will lead our marketing efforts through design and implementation of email journeys to win-back non-engaged customers, remarket to interested prospects, develop lead generation journeys, plus grow the entire email strategy. The Marketo Email Marketing and Automations Specialist will also own the management of Marketo and the integration of additional automation platforms. The day to day for this role will be to work closely with the marketing, sales, and operations departments to create new and effective email marketing campaigns for both consumer and B2B.

• Develop and manage comprehensive email marketing strategies using Marketo to increase email conversion, win-back customers, and increase brand awareness and more based on vertical need.
• Works with Director of Marketing to manage email marketing projects and performance reports.
• Provides stakeholders with periodic reports, providing suggestions and refinement to improve on campaign efforts.
• Measures success of email campaigns against KPIs.
• Analyzes campaign and email performance data to develop insights and makes recommendations on areas for optimization.
• Develop multiple campaigns across multiple different brands.
• Manage the different needs between B2B and B2C campaigns.
• Collaborates with stakeholders to move the email marketing projects forward.
• Serves as strategic point of contact for customer surveys, responsible for gathering information from the stakeholder and creating intelligent surveys.
• Analyzes customer behavior to identify customer segments for use in email marketing automation.
• Develops documentation and road maps for processes, A/B tests, and promotions that succeed through email.
• Own engagement and cross-sell email campaigns to educate and incent and re-engage customers.
• Own integration and automation tools to connect multiple marketing and business platforms.
• Creating well-written copy that is free from mistakes.
• Collaborating with graphic designers to improve the appearance layout of outputs.
• Maintaining a database of customers who have opted to receive our correspondence.
• Manage API connections with Marketo to other data sources within company.
• Own all aspects of Marketo integration from forms to webinars to email triggers and automation.
• Performs other related duties and projects as required by management.

Qualifications

• Minimum three (3) years of experience related to email marketing.
• Expert in Marketo.
• Previous experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
• Proficiency using technology integration and automation tools such as zapier, integromat, and make.
• Proficiency in Excel is a requirement: Pivot Tables, VLOOKUP, SUMIF formulas are your friends.
• Understanding of CRM platforms like ZOHO.
• Proficiency in creating and maintaining effective email journeys.
• Experience marketing a subscription product is preferred.
• Experience with a house of brands is preferred.
• Experience marketing a subscription product is preferred.
• Experience with credit, financial services and/or cyber security a plus.

Preferred Skill and Experience:

• Ability to work in a fast-paced environment with strong follow-through and a focus on owning the outcome.
• Solid understanding of users, the marketplac