Luxury Account Executive North

DIAGEO CONTEXT 
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. 

Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company’s strong local business units are well positioned to win in increasingly competitive and fast-paced environments. Diageo’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference. 

Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants employees to live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be. 

ROLE DIMENSIONS 

In this role you will be the personification of Diageo’s ambition: to become the world's best-performing, most-trusted consumer goods company and build category-leading partnerships with industry-leading outlets. We are looking for someone with a who can present our products to reflect the luxury brand's image and values, bringing them to life for our customers/consumers. 

Working collaboratively across Diageo cross-functional team and our Brand Ambassadors to deliver the annual P&L for your customers. This will be delivered through a combination of securing pouring contracts and delivering exciting and tailored activations on these top 10% accounts. Great activation and collaborative working are a key part of delivering great customer service. 

TOP ACCOUNTABILITIES 

• As a Luxury Account Executive in the highly influential area of the On Trade you will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives throughout key outlets. 

• Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/res