Digital Marketing Coordinator

How many companies can say they’ve been in business for over 177 years?!
Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

What's the role?The Digital Marketing Coordinator for Digital Business Transformation is integral to advancing the digital capabilities of the marketing team. This role focuses on managing and maintaining data integrity, overseeing cross-functional project management, and supporting digital transformation initiatives. The Digital Marketing Coordinator will collaborate across the marketing team to ensure seamless integration of digital tools and processes, driving efficiency and innovation. Additionally, this role will adapt to evolving business needs, undertaking various tasks to support the team's strategic objectives.

Sounds Interesting?

Here's what you'll do:

Data Management and Maintenance:

• Ensure the accuracy, consistency, and integrity of marketing data across various internal platforms.
• Develop and implement data management processes and best practices to enhance data quality.
• Work closely with the data analyst to ensure accurate data collection and reporting processes are in place.

Cross-Functional Project Management:

• Lead and coordinate marketing projects that involve collaboration across different teams and functions.
• Develop project timelines, track progress, and ensure timely completion of deliverables.
• Facilitate regular communication and updates among stakeholders to align project goals and expectations.
   

Support Digital Transformation Initiatives:

• Assist in the identification and implementation of digital tools and technologies that enhance marketing efficiency and effectiveness.
• Collaborate with team members to develop and execute digital marketing strategies that align with overall business objectives.
• Propose enhancements to existing digital tools and processes based on feedback and performance analysis.

Task Adaptability:

• Take on additional responsibilities and projects as assigned by management to support the overall goals of the marketing team.
• Stay informed about industry trends and emerging technologies to identify opportunities for innovation within the marketing function.

Collaboration and Communication:

• Foster strong relationships with internal teams, stakeholders, and external partners to ensure alignment and support for marketing initiatives.
• Prepare and present reports on project status, data insights, and digital transformation progress to senior management.

Do you qualify?

• 2+ years of marketing or digital marketing support, or related field experience required
• 1+ years’ experience in optical or similar medical/technical product category preferred
• Marketing Principles: Understanding of fundamental marketing concepts, strategies, and best
  practices.
• Digital Marketing: Knowledge of digital marketing channels, tools, and technologies, including SEO, SEM, social media, and email marketing.
• Data Management: Familiarity with data management practices, data quality standard, and data governance.
• Project Management: Knowledge of project management methodologies and tools to effectively plan and execute projects.
• Analytical Skills: Ability to analyze data and metrics to derive actionable insights and inform marketing strategies.
• Communication Skills: Strong verbal and written communication skills to effectively convey information and collaborate with team members and stakeholders.
• Organizational Skills: Excellent organizational abilities to manage multiple projects and priorities simultaneously.
• Technical Proficiency: Proficiency in marketing automation tools and CRM systems (Salesforce).