Brand Manager, PRO Styling Tools

About the Brand:

Join the cutting edge of professional barbering and styling with BaBylissPRO, Conair’s premium brand redefining grooming and beauty tools through innovation, design, and superior performance. Rooted in a legacy of craftsmanship and trusted by top barbers and stylists worldwide, BaBylissPRO has become a symbol of excellence for professionals and an increasingly sought-after brand for consumers. 

Our portfolio spans precision-driven barbering and grooming tools and high-performance styling tools, all engineered to deliver control, power, and results you can see and feel. From clippers and trimmers that push the boundaries of modern barbering, to dryers, irons, and stylers that elevate creativity behind the chair and at home, every tool reflects our deep connection to the professional community. 

Award-winning products, bold collaborations, and trendsetting design fuel our cultural relevance and keep us ahead of the industry as it evolves. We champion barbers and stylists as creators while expanding our consumer reach through premium performance, education, and inspiration across channels. If you’re passionate about building iconic brands with purpose and want to help shape the future of professional grooming and styling, this is the place to do it. 

Position Summary:

Step into the world of premium & professional hair styling with BaBylissPRO Styling Tools. From runway to real life, our tools empower professionals and consumers to create bold, beautiful transformations every day. As a Brand Manager on this high-impact team, you’ll play a key role in shaping the strategy, voice, and presence of a brand that inspires creativity and confidence. If you’re passionate about beauty, driven by insights, and ready to lead breakthrough marketing initiatives, this is your opportunity to make your mark.

Responsibilities:

• Support the development and execution of the annual brand plan, ensuring alignment with key initiatives that drive revenue and profit targets. 

• Act as a key contributor to category planning by analyzing the 6 P’s, mining insights, and supporting the development of differentiated brand strategies.

• Understand the target to drive a consumer/professional first mentality to assist the development of relevant messaging and assets that deliver clear understanding of the products and brand. 

• Support the development of consumer and professional-centric messaging and marketing assets to drive brand relevance and awareness. 

• Collaborate with cross-functional teams to support go-to-market execution, including packaging, digital, in-store, and collateral development. 

• Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity. 

• Assist in communicating the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products. 

• Support development and implementation of best practices and processes across all touchpoints. 

• Manage timelines and day-to-day coordination with creative agencies to ensure on-time asset delivery. 

• Own the brand’s marketing budget, including planning, tracking, and reconciliation; ensure accurate reporting, strategic allocation of spend, and alignment with financial guidelines. 

• Contribute to a collaborative, growth-focused team culture through peer support and continuous learning. 

• Manage and develop Assistant/Associate Brand Manager. 

Qualifications:

• Bachelor’s degree in marketing / business; MBA a plus.

• Experience: 5-8 years in marketing, preferably in Consumer-Packaged Goods; Beauty / DTC and B2B experience a plus.

• Demonstrated ability to simplify complex issues to drive clarity, alignment, and action. 

• Strong analytical and critical thinking skills with the ability to translate data into clear, actionable insights. 

• Strong written and verbal communication skills; comfortable presenting to internal key stakeholders and customers. 

• Self-starter with a strong sense of ownership and accountability; proactive in identifying opportunities. 

• Familiarity with brand positioning, messaging development, and marketing plan execution. 

• Experience working with creative teams or agencies to develop consumer-facing assets. 

• Prior experience leading people a plus. 

• Experience analyzing data from digital tools (Google Analytics, SEO, SEM, social media).

• Strong knowledge of digital and social media landscape and channels. 

• Ability to pull and interpret data, translate it into act