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Community Area President (Middle)

FirstBank
Bowling Green, United Statesfull_timeVerifiedPosted 11 Dec 2024

About the role

This position can be located at any FirstBank branch/office in the Middle TN community area. Summary:  The Community Area President is responsible for the strategic oversight of relationship management, lending and branch operations across a defined community territory. This leader drives the overall growth, profitability, and market presence of the organization by fostering strong community relationships, optimizing branch performance, and expanding the lending portfolio. The Community Area President ensures alignment with corporate objectives, regulatory compliance, and customer service excellence. This role is critical in advancing the bank’s mission and vision   Essential Duties and Responsibilities: 
  • Lead the overall strategic direction and operational management of all branches and lending activities within the territory. 
  • Work with the Community Market Presidents to set financial goals, growth strategies, and performance benchmarks for the territory. Ensure branches align with corporate objectives and drive initiatives to increase market share, profitability, and operational efficiency. 
  • Work with the Head of Community Banking and other department leaders to identify and implement service and process best practices in a unified approach across all communities. All communities should maintain the same processes to ensure a great customer experience throughout the area.  
  • Monitor and assess market conditions, identifying opportunities for expansion and competitive differentiation.  
  • Oversee and direct all deposit and loan activities, ensuring the territory meets or exceeds growth targets across commercial and consumer portfolios. 
  • Provide expert oversight on risk management strategies, ensuring the territory adheres to all regulatory and compliance requirements in lending operations. 
  • Leverage networks and partnerships to generate new business opportunities and strengthen the bank’s brand within the territory; responsible for acquisition and service strategies.  
  • Oversee the performance of all branches, ensuring they deliver exceptional service, operate efficiently, and meet key performance indicators.  
  • Accountable for the P&L of the assigned market. 
  • Implement best practices and operational processes that enhance customer satisfaction, reduce costs, and drive productivity across the branch network. 
  • Partner with Retail and other business units to ensure operational standards and best practices are consistent across the footprint.  
  • Ensure all branches operate within the bank’s risk framework, regulatory requirements, and operational guidelines. 
  • Ensure all deposit and lending activities comply with bank policies, regulatory requirements, and industry best practices. Monitor portfolio performance and proactively manage credit quality and risk. 
  • Provide leadership to branch managers and senior teams, fostering a culture of accountability, innovation, and high performance. 
  • Cultivate an environment that supports diversity, teamwork, and performance. Provide leadership though communication, performance management, development and recognition of staff. 
  • Manage the team by hiring, coaching,

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Company

FirstBank

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