Ownership Marketing Specialist, eCommerce

The Consumer Service Marketing team at Ford Motor Company is comprised of skilled marketers responsible for nurturing owner relationships through engaging and effective marketing communications, designed to drive owner loyalty and generate retail parts and service purchases. In support of key business units within the Ford Customer Service Division (FCSD), ownership service marketing implements campaigns that demonstrate the value and effortlessness of doing business with Ford.

In this position...

The e-commerce Ownership Service Marketing specialist will develop integrated, multi-channel marketing plans that message everything from compelling offers Accessories and Parts-specific content. These are part of a personalized experience that customers unlock the day they choose Ford, giving them the confidence that we have got them covered for their journey ahead.

This role is hybrid requiring at least 4 days per week onsite in Dearborn, MI. 

What you'll do...

• Become an expert in the latest and upcoming FCSD accessory and parts e-commerce priorities that are driving Ford and our customers into the future.
• Develop and present regular go-to-market and channel/content strategies for business partners that showcase customer-centric, efficiently produced creative assets delivered in a quality and timely manner.
• Co-create and drive the strategic communications elements of customer journeys intended to generate customer awareness and intention, and keep them engaged with FCSD offers, accessories, and parts.
• Strategize, plan, and prioritize creative content to drive brand style, consistency, and effectiveness across our channels and advertising tiers.
• Be accountable for the performance of the strategy and content created by analyzing data and insights to drive continuous improvements and reach marketing objectives.
   

You'll have...

• Bachelor's degree or academic equivalent. 
• 5+ years of experience in marketing, advertising, or customer experience.
• 2+ years of previous experience in automotive marketing.

Even better, you may have...

• Previous experience and knowledge developing Omni-channel digital marketing strategies (Paid and Owned).
• Previous experience in campaign strategy management experience and marketing asset production.
• Data analytical skills to discern strategic, actionable insights from performance metrics.
• Ability to own project goals, lead projects independently, as well as multi-task, prioritize and organize workload.
• Ability to effectively collaborate and generate consensus with cross functional teams, including internal and external partners, such as ad agencies.
• Budget-management skills oriented to delivering goals within a set funding target. 
• Solution-oriented, effective communication skills.
• Experience in a marketing or advertising role (agency and/or client side).
• Lead weekly status discussions with internal and external stakeholders.

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service. 
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.

For more information on salary and benefits, click here. 

This position is a range of salary grades SG7-SG8. 

Visa sponsorship is not available for this position. 

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, reli