Senior/Lead Product Marketing Specialist, Consumer Marketing

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.

Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals.  We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture.  Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company’s Big, Hairy, Audacious Goals!

We are looking for a Senior/Lead Product Marketing Specialist to support our Direct-to-Consumer Acquisition Marketing Team. This role will be a critical part of driving marketing consistency across existing and new products. At Credit Acceptance, Marketing is the strategic lever for driving transformational growth and achieving long-term business goals. We are on a journey to transform the Credit Acceptance Brand and the Marketing function and are building a team that brings together your marketing expertise with a mission orientation to create something truly special. To all dreamers, builders and transformational thinkers, Credit Acceptance has an opportunity for you to achieve your goals as a marketing professional.

Outcomes and Activities:

• This position will work from home; occasional planned travel to an assigned Southfield, Michigan office location may be required.  However, this position is permitted to work at a Southfield, Michigan office location if requested by the team member.
• Optimization of the Consumer Acquisition flow, with a focus on conversion through the financing application to a dealer visit. Identification of friction points and solutions along the way, by leveraging a test-and-learn approach and data-driven mindset.
  • Working with channel leads to shape messaging/positioning tests to drive leads.
  • Improve conversion rate of the consumer credit application by working with UI and product designers.
  • Launch post-lead nurture campaigns to optimize the flow of prospects into leads for dealers.
• Lead product marketing content development.
  • Help establish Credit Acceptance’s content output, with a focus on financial education and pre-customer content marketing.
• Product positioning and messaging: Support the development of compelling messaging that effectively communicates the value proposition and differentiation of our service to consumers and their needs.
  • Craft clear and concise messaging for use across various marketing channels and buyer personas.
  • Help craft Credit Acceptance’s product storytelling vision and voice.
  • Partner with the Brand Marketing team to help establish and align all product marketing copy.
  • Educate other departments on current product messaging.
• Market research and analysis: Identify consumer needs, market trends, and competitive landscape.
  • Lead customer and consumer research studies to uncover practical insights.
  • Gather and analyze data to inform product development, promotions, and marketing strategies.
  • Monitor industry trends and competitor activities to identify opportunities and challenges.
  • Advocate for the customer.
• Ensure timely completion of work and clear communication across teams – analytics, marketing, legal and others.
  • Outline product marketing deployment timelines and roadmap.

Knowledge and Skills:

• Strong understanding of marketing principles and practices. Knowledge of product marketing strategies, including positioning, messaging, and competitive analysis.
• Strong familiarity with user experience concepts and leveraging user research.
• Can synthesize insights to identify new recommendations to improve marketing and business results.
• Ability to work effectively with cross-functional teams, including product management, analytics, and other teams within marketing. Strong interpersonal skills to build relationships and influence stakeholders.
• Excellent written and verbal communication skills to convey complex concepts in a clear and concise manner.
• Can write concise intent documents, creative briefs, test plans, driving continued performance and optimization against KPIs across channels.
• Ability to quickly learn and adopt new marketing technologies.
• Confident with interpreting analysis and making recommendations based on quantitativ