Senior Marketing Manager - Healthcare Provider

About Us

At Prenuvo, we are on a mission to flip the paradigm from reactive “sick-care” to proactive health care. Our award-winning whole body scan is fast (under 1 hour), safe (MRI has no ionizing radiation), and non-invasive (no contrast). Our unique integrated stack of optimized hardware, software, and increasingly AI, coupled with the patient-centric experience of our clinics across North America, have allowed us to lead the charge against “we caught it too late again.”  Prenuvo operates preventative screening clinics in Vancouver, Silicon Valley, Dallas, Houston, Boca Raton, Minneapolis, Los Angeles, New York City, Buffalo  Bethesda, Chicago, and Atlanta, with more clinics in North America and internationally in the next 2 years.

The Opportunity

We are looking for a Senior Marketing Manager - Healthcare Provider  to join our growing Marketing team. Collaborating with other team members, you will be responsible for building and delivering on marketing strategy and organizational enablement to expand our network of referring health care providers.

Through developing and executing strategic marketing plans and collateral, you will help establish the Prenuvo scan as a proactive health care diagnostic tool of choice for health care providers and achieve critical commercial objectives, including developing the provider business vertical and earning new revenue streams. Working cross-functionally across the organization, you will partner with sales, clinical operations, product management, and the broader marketing team. The ideal candidate will have experience that spans marketing, sales, and new business development, and will have direct experience working with health care providers. A true-self starter, you will be a critical thinker, business and commercially minded, an exceptionally strong writer and highly organized. This is a fully remote role. Candidates located in the US (where we have clinic locations) are welcome to apply. 

What You’ll Do

• In partnership with the Senior Director, Product Marketing, develop comprehensive product marketing plan and strategy for the health care provider audience
• Define and articulate unique value propositions and messaging that address health care provider needs and differentiate the Prenuvo scan for providers in the market
• Create effective marketing scripts, collateral and tools and work with Sales to empower them to generate new business
• Partner with sales and field teams to identify potential new business and marketing opportunities and collateral needs
• Work closely with product and sales to gather feedback and insights for continuous service , messaging, and marketing strategy improvement
• Conduct consumer market research, persona development, and buyer journey mapping to gain a deep understanding of customer behaviors and needs for key health care provider segments
• Collaborate with product, sales and marketing teams to successfully launch new capabilities and services for the provider audience
• Provide subject matter expertise to inform and design advertising and other communication strategies
• Build strong relationships with key stakeholders and internal teams to ensure alignment and effective collaboration
• Stay up to date with industry trends, competitor activities, and market dynamics to identify opportunities and risks
• Travel up to 10- 25% for quarterly meetups, internal company meetings and events 

What You’ll Bring

• Qualifications:
• Bachelor’s degree 
• 3+ years of experience in Marketing, Product Marketing, or Product Management within Life Sciences & Healthcare
• 3+ years of experience in Sales or Business Development working directly with healthcare providers
• Skills:
• Experience briefing, writing, and developing sales and marketing material and collateral targeted to health care providers, such as presentations, webinars, videos, brochures, newsletters, and emails
• Direct sales experience and / or experience developing new business development strategies and tactics targeted to healthcare providers, including identifying new channels to drive awareness among relevant audiences
• Ability to analyze and leverage data to assess performance of strategies and tactics
• Exceptional communication and interpersonal skills
• Excellent project management and organizational skills
• Nice to have:
• Experience working in a fast-paced startup environment, ideally in the healthcare space
• Experience working with digital marketing campaigns and / or platforms targeting healthcare providers