Social Media Lead

Who we are: Founded in 2001, Vivid Seats (NASDAQ: SEAT) is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. We believe in the power of experiences and are fiercely dedicated to building products that inspire human connections. Named as one of Built In's top places to work in 2024, we believe that our People are our greatest competitive advantage. To support our People, we have built a company culture that empowers our employees to embrace challenges, encourages unity through collaboration, and seeks to constantly evolve by leveraging data and inspiring innovation.

The Opportunity:   

Does getting paid to oversee engaging social content, trending TikTok videos and work in the live event space sound like a dream come true? If you live and breathe trending sounds and could have an honorary degree in social strategy, this job is for you. Our team is looking for an enthusiastic and collaborative personality to lead our Social Media team and make an immediate impact across Vivid Seats and Vivid Picks social channels. 

As our Social Media Lead you will manage our Social Media Specialist, oversee Vivid Seat’s holistic social presence and seamlessly collaborate across teams: creative, customer experience, PR, SEO and performance to help grow our brand presence across social channels.  

You’ll have the chance to lead social collaborations with brand partners, identify and partner with influencers and see your creative ideas come to reality.  

 How your role contributes to the success of Vivid Seats: 

• Grow our brand presence, contributing to increased fan trust
• Identify real time opportunities to build brand love, gain awareness and delight our fans
• Utilize social listening and channel monitoring to understand our community and inform stakeholders of insights
• Oversee development or our content strategy and monthly calendars across social platforms
• Work across teams to oversee the sourcing, ideation, and co-creation of original content purpose-built for social, utilizing our brand new, state of the art content creation studio
• Oversee monthly reporting to identify trends and insights to inform future content and business decisions
• Partner with cross-functional teams to ensure that social media and influencer partnerships are aligned with business objectives, including audience and growth goals and overall comms strategy
• Availability to work occasional nights & weekends as needed (Concerts, festivals, NFL season, etc.)
• Work in partnership with creative team to develop best-in-class social content and sharpen the Vivid Seats brand voice across all social channels 

How your role expectations will progress as a Social Media Lead in the first 30, 90, and 180 days:  
 
30 days in 

• Acclimate to Vivid Seats’ values and organizational goals to understand how your department drives initiatives forward. 
• Learn how ticket marketplaces operate and how you’ll contribute to providing great experiences for our customers. 
• Learn how the marketing & creative teams collaborate to bring campaigns to market.
• Gain an understanding of the brand’s look and feel, social channels and media outlets. 

90 days in 

• Develop and lead initiatives for your stakeholders that enhance process, drive innovation, and build on Vivid Seats values. 
• Build, maintain, and leverage internal and external relationships to achieve progress and advance objectives.  

180 days in 

• Design and implement process improvements that positively impacts the team.   
• Mentor others, playing an active role in elevating the skill sets of those you work with.  

What You’ll Bring:    

• At least 6+ years of relevant experience 
• Ad/PR agency social media or community management experience preferred