Manager, Brand Definition & Amplification-CO

 

At Nutrien, our purpose is Feeding the Future and we do so with safety, inclusion, integrity and results as our core values. Nothing is more important than sending our people home safe, every day.

 

Nutrien is a leading provider of agricultural products, services, and solutions. With nearly 25,000 employees world-wide, we are the largest producer of potash (by capacity) and one of the world’s largest producers of nitrogen and phosphate. We also operate a leading agriculture retail network that services over 500,000 growers globally.

 

We harvest the best. Diverse views and experience make us strong. We look for people who have a safety-first mindset, who are collaborative team players, who deliver on their commitments, act with integrity, and who support inclusion.

 

Working at Nutrien will provide you an opportunity to help us raise the expectation of what an agriculture company can be and grow your career.

 

This position reports to the Director, Global Brand Strategy & Planning.

 

Locations: Calgary-AB, Saskatoon-SK, Loveland-CO

 

What you will do:

• Lead the development and execution of Nutrien's brand amplification strategy, working collaboratively to maximize brand understanding, trust, and engagement.
• Analyze data to derive valuable insights for crafting content and messaging strategies that drive performance across various communication platforms and social media channels.
• Provide strategic guidance to enhance thought leadership positioning, plan communication campaigns, and drive engagement across all communication platforms and channels.
• Build and nurture relationships across Nutrien's global marketing network to facilitate brand integration, amplification, and strategic content curation.
• Manage and track performance metrics for paid and earned media, oversee social channels' content, and ensure brand integrity. Collaborate with external agencies and internal teams as necessary.
• Collaborate with IT, cybersecurity, and the broader BCC (Brand, Communications, and Culture) team to ensure the quality, accessibility, and reliability of social channels

 

What you will bring:

• Bachelor’s degree in a related field.
• 8 or more years of brand management and integrated marketing communications experience, with a preference for experience in a global company or marketing agency.
• Proven expertise in stakeholder relations and change management, particularly in large-scale projects affecting cross-functional teams.
• Experience leading a team in creating brand communications and content that engage and inspire the audience to take action.
• Proficiency in brand and communications monitoring and measurement, utilizing primary and secondary research, as well as tools such as Social Radar, Sprout Social, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, and TweetDeck.
• Demonstrated experience with organic and paid media campaigns, as well as content creation across digital, print, and broadcast channels.
• Comfort with exploring and integrating new technologies into marketing plans and activations.
• Strong organizational and interpersonal skills.
• Excellent written and verbal communication abilities.
• Capacity to work both independently and collaboratively, depending on project requirements.
• Flexibility and adaptability to shifting priorities.
• Familiarity with Microsoft Office and Office 365.
• Proficiency in graphic design best practices and principles for print and web projects.

 

Compensation & Benefits:

 

Salary Range: $97,760 - $134,420 This range is estimated for Manager, Brand Definition & Amplification in Colorado. Actual salary and benefits may differ based upon location.

 

We provide an attractive benefits package that includes comprehensive medical, dental, vision coverage, and life insurance and well as disability coverage for positions working more than 30 hours per week. In addition, we have a retirement program that encourages our employees to save for the longer term, with generous matching employer contributions.  Our benefit package also demonstrates our culture of care with paid vacation, sick days and holidays as well as paid personal and maternity/parental leaves and an Employee and Family Assistance Program.  Details of the benefits package will be shared in the application process. 

 

In addition to base pay, this role is also eligible to participate in our annual incentive plan, consistent with the terms of our plan(s), which provide discretionary award opportunities reflecting components such as performance of the company and the employee.  Details will be discussed through the application process.

 

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