Senior Associate, Paid Social

Our Mission

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

 

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. 

 

We’re 17 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

 

Your Impact on our Mission
At Zocdoc, we recognize the important role that paid social plays in connecting brands with potential customers. As a Sr. Associate, Paid Social, you will be a driving force in growing our patient reach and bookings on Meta with the opportunity to expand into other platforms (e.g. Tiktok and Pinterest) as the channel grows. You’ll be at the forefront of identifying opportunities, driving creative insights, and optimizing campaigns across this dynamic channel. Your strategic insights and data-driven approach will directly contribute to achieving critical company growth objectives.

You’ll enjoy this role if you are…

• Motivated by a deep-rooted desire to succeed and drive results
• Autonomous, urgent, and creative - you genuinely love solving difficult problems within the unique landscape of paid social
• Highly skilled at leveraging data analysis to identify and capitalize on strategic options and opportunities
• Organized, efficient and detail-oriented
• A resourceful and innovative individual who perseveres through challenges
• The kind of person who is self-motivated and proactive in seeking guidance and support when necessary

Your day to day is…

• Overseeing the day-to-day performance of our Meta campaigns
• Developing and implementing new campaigns and testing strategies to effectively scale the account
• Managing daily optimizations to ensure we remain on track against channel goals and budget
• Managing weekly creative insights and recommendations in partnership with our creative agency and Brand team
• Supporting Marketing Manager in the development and implementation of Paid Social strategies to produce successful outcomes
• Working cross-functionally with other members of Digital Marketing, Analytics and Product on landing page testing to drive up CVR across high- and mid-funnel channels
• Assisting with channel-level reporting and analysis
• Tracking KPIs, distilling insights from campaign data, and providing regular performance updates to the team
• Partnering with analytics to enhance our data capabilities, improving our reporting, and finding areas of opportunity that could significantly impact the broader business
• Communicating channel results and priorities across the organization
• Effectively conveying results and insights to leadership in weekly meetings
• Developing working relationships with cross-functional partners

You’ll be successful in this role if you have…

• 3+ years experience in planning and executing paid social campaigns and investment
• Deep knowledge of paid social channels, technologies, best practices, and trends
• Proven track record in directing, testing, and iterating on creative strategies
• An analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
• Comfortable working with Looker or other BI tools to analyze data, generate actionable insights and inform strategic decisions
• Exceptional communication and interpersonal skills, with the ability to manage multiple tasks and timelines
• Experience with CRO and landing page testing is a plus

Benefits: 

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k