Media Senior Marketing Manager, Oncology

Career Category

Sales & Marketing Operations

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Media Senior Marketing Manager, Oncology

What you will do

Let’s do this. Let’s change the world. In this vital role you will be responsible for leading the planning and implementation of all media and media partnerships, critical to commercial success of Amgen’s Oncology brands. The media lead will support both consumer (DTC) and professionally-targeted (HCP) media strategies, investments and measurement. Critical to the role will be developing and evangelizing an in-depth understanding of the core targets, and extensive knowledge of the DTC and HCP media landscapes, both traditional and emerging.

The Senior Manager of Media will report into the Director, US Media of Oncology and Rare Disease Business Units and will partner heavily with internal and external cross-functional partners and be responsible for leading and managing our media agencies

• Support the development and implementation of innovative, powerful multi-channel media plans, including strategic partnerships with critical media outlets.
• Lead development of brand media briefs in partnership with brand teams.
• Manage all elements of brand media plans, including leading the agency to develop annual and in-year plans, that meets agreed objectives, tracking weekly, monthly and quarterly critical metrics and ensuring delivery on budget.
• Work across the OBU portfolio, in partnership with the OBU GCC Media Team, brand teams and agency, to optimize the portfolio media strategy, targeting and tactical brand plans to drive synergies, effectiveness and efficiencies.
• Lead strategic development and realization of media partnerships, improving return on investment, value and performance.
• Uncover insights to drive continuous optimization of media plans based on metrics, and ensure findings are shared and applied across brands.
• Leadership of all media agencies to hold them accountable to the highest standards of performance.
• In partnership with CD&A, develop and track metrics for media mix and media effectiveness, while linking to the KPIs and broader success metrics of the brand
• Be the brand liaison and key support to Corporate advocacy, Patient advocacy and SciComm
• Implement test and learns to support marketing innovation in media.
• Enhance processes to improve the way we operate with our media agency and deliver reporting, financials, and standard processes for the brands
• Drive media training initiatives to help upskill within the organization
• Onboard new media partners on the Amgen processes
• Support key GCC Media Enterprise projects and contribute to the future evolution of GCC Media
• Lead project management/transition initiatives on new media assignments
• Experience with Omni-Channel Planning
• Attend external and internal training/conferences and share insights with GCC Team

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The media driven professional we seek is a candidate with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of client-side marketing/media and/or Agency Media

Or

Master’s degree and 4 years of client-side marketing/media and/or Agency Media experience

Or

Bachelor’s degree and 6 years of client-side marketing/media and/or Agency Media experience

Or

Associate’s degree and 10 years of client-side marketing/media and/or Agency Media experience

Or

High school diploma / GED and 12 years of client-side marketing/media and/or Agency Media experience

Preferred Qualifications:

• Deep HCP/DTC Marketing/Media Experience
• Technical competencies: Media targeting and segmentation, Multi-channel and Omni-Channel