Manager, Membership Growth

ABOUT THE LUCAS MUSEUM OF NARRATIVE ARTThe Lucas Museum of Narrative Art believes in the power of illustrated stories to connect us. With a growing collection that encompasses artworks from across cultures, places, times, and mediums, including paintings, sculptures, murals, photography, comic art, book and magazine illustrations, and the arts of filmmaking, the museum will explore narrative art’s potential to prompt questions, invite opinions, inspire community, and move people to think about the impact of images on our world. Co-founded by George Lucas and Mellody Hobson, the Lucas Museum was designed by renowned architect Ma Yansong of MAD Architects with Stantec as executive architect and is under construction in Los Angeles’s Exposition Park. An 11-acre campus with extensive new green space designed by Studio-MLA will embrace the museum’s 300,000-square-foot building, which will feature expansive galleries, two state-of-the-art theaters, and dedicated spaces for learning and engagement, dining, retail, and events.
POSITION SUMMARY The Manager, Membership Growth will support the launch of the Lucas Museum’s inaugural membership program—overseeing the strategic planning and execution of membership acquisition and engagement initiatives. This position reports directly to the Director of Membership and Development Operations. The primary objectives for this role are to (1) acquire new members (local and national/international), (2) maximize member engagement through communications and events, and (3) ensure a best-in-class member experience to support the department’s membership revenue and retention goals. The Manager, Membership Growth will be responsible for meticulously managing all membership campaigns across multiple channels, including direct mail, email, paid social, and onsite.  Candidates must be comfortable operating in a fast-paced, start-up environment. This role requires an action-oriented and highly adaptable leader who can make plans and decisions based on available information and iterate as new insights emerge—without losing momentum. The position will supervise and mentor the Coordinator, Membership Experience (to be hired in 2026). Works closely with Development, Marketing, Special Events, Visitor Experience, Digital, Design, and Retail.

RESPONSIBILITIES

• Develop campaigns and tactics to drive member acquisition and engagement, laying out the groundwork for long-term loyalty and advocacy (building retention and lifetime value)
• Supervise and mentor Coordinator, Membership Engagement, who will handle member services (emails and phone) and support the execution of member events and engagement efforts
• Primary stakeholder for membership direct mail, e-marketing, and web efforts
• Work with internal and external stakeholders to create, write, and implement specific membership marketing strategies, such as direct mail acquisition, upgrade, and renewal efforts, on-site promotions, brochures, paid social ads, and online incentives
• Own online member journey, including member newsletters, event invitations, automated flows, triggered campaigns, membership conversion, and lifecycle journeys (acquisition, onboarding, engagement, renewal, and win-back)
• Work with Special Events to plan and execute all member events
• Serve as point person for the Visitor Services team, ensuring onsite membership upsell and customer service meets and exceeds set standards of excellence
• Track membership revenue and other KPIs to inform strategy and pivot as needed
• Assist with special projects or other departmental responsibilities and tasks, as assigned

CORE COMPETENCIES

• Analytical Rigor: Simplifies complex problems by using critical thinking to evaluate problems, gathering information, incorporating multiple perspectives, understanding causes, and identifying best-possible solutions. Invests time in planning, discovery, and reflection to drive better decisions and more efficient implementations. Adopts an audience-centric approach, understanding the needs of the audience and incorporating them, as appropriate, into the decision.
• Courageous Communication: Intentionally works well with others both on the team and cross-functionally to achieve individual, team, department, or organizational goals. Values diverse input and working with others as a way to achieve the best output possible.
• Collaborative Excellence: Displays courage when handling difficult conversations and genuinely and intentionally communicates. Relays key messages effectively, targeted to specific audiences. Identifies others' communication styles and perspectives, adjusting language and approach accordingly. Employs active listening to understand, rather than reply. Asks for, integrates, and va