Associate Director, HCP Marketing - Dermatology, RINVOQ AD - Lake County, IL

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Associate Director (AD) for RINVOQA Atopic Dermatitis (AD) will be responsible for key strategic initiatives for the brand including the annual strategic and tactical planning, competitive preparedness and field response, market research, message development, and segmentation. The AD will coordinate across both internal and external stakeholders to enable an integrated and successful go-to-market strategy to address the evolving competitive landscape and unique dynamics in the Dermatology market. Strategic elements of the role will include everything from deep understanding of customer insights through engagement strategies to marketing tactics. Partnering across functional teams and Immunology franchise, both US and International, will be critical to ensure successful implementation of tactics to drive RINVOQ AD business.

This individual will report to the Marketing Director for RINVOQ AD.

The responsibilities of this role are listed below but may shift based on business needs.

• Strategic Plan Lead and Tactical Plan Lead – This individual will support the development of the annual strategic and tactical planning process for RINVOQ AD, including the synthesis of market research insights and complex clinical data that informs innovative tactical execution.
• Sales Force Engagement – This individual will partner closely with the sales force and sales training to develop comprehensive and effective tools that will ensure successful competitive positioning of RINVOQ across strategic fronts, key stakeholders and patient types (MD/DOs, Advanced Practice Practitioners, Skin of Color).
• Messaging Evolution & Segmentation – This person will lead the evolution of the brand story for RINVOQ AD includ