Communications Specialist, Senior

Job Summary/Basic Function:

As a recognized communications expert, the senior communications specialist helps shape content marketing strategies, making data-informed decisions on topics, channels and general execution of communications and marketing campaigns. Work with campus partners to identify needs and scope required for developing media and communications for websites, social media channels, print, audio, photography, presentations, digital signage etc.

Department Overview:

The Student Communications and Marketing team works with campus partners to ensure all students know the opportunities and resources available to them before and during their time at Boise State. Our goal is to help all Broncos have an exceptional Boise State experience.

Level Scope:

Recognized subject matter expert who knows how to apply theory and put it into practice with in-depth understanding of the professional field with limited oversight from managers. Independently performs the full range of responsibilities within the function; requires deep job knowledge of area typically obtained through higher education combined with experience. Manages large projects or processes and problems faced are difficult and often complex; analyzes problems/issues of diverse scope and determines solutions. May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy. Influences others regarding policies, practices and procedures. Typically hold a Bachelor’s or Advanced Degree and 5 years of professional experience or equivalent relevant experience.

Essential Functions:

• Create, coordinate, and implement all strategic communications plans for multiple audiences including but not limited to traditional and non-traditional-aged students, transfer students, first-generation students, and parents/families
• Plan and coordinate topic specific communication pieces that are relevant at important points in the student lifecycle. Determine appropriate messages, channels, timing, and audience factors to help drive desired actions.
• Ensure consistency of messaging across multiple channels by enhancing and reinforcing brand positioning and voice.
• Identify new innovative ideas and industry trends regarding content marketing and student communication
• Partner with communicators within the Division of Student Affairs and Enrollment Management and the Office of Communications and Marketing to align and optimize communication to student and parent audiences
• In concert with the Digital Marketing Specialist, use available analytics to strategically enhance the effectiveness of outreach and communication efforts
• Conceptualize and write clear, engaging, and grammatically correct messaging for a variety of media including print collateral, web pages, emails, social media posts, etc.

Knowledge, Skills, Abilities:

• Strong verbal, written, organization and presentation skills
• Ability to provide creative solutions to problems
• Excellent project management skills and the ability to communicate with a diverse set of colleagues and vendors
• Ability to lead a team; comfort with recruiting and managing student employees.
• Strong eye and editing skills; attention to detail
• Familiarity with AP style

Minimum Qualifications:

Bachelor's degree with at least 5 years experience.

Salary and Benefits:   Salary starting at $60,000 annually, commensurate with experience. Boise State University provides a best-in-class benefits package, including (but not limited to):

• 12 paid holidays AND the University is closed between Christmas and New Year's
• Between 12-24 annual paid vacation days for full-time Professional and Classified staff depending on position type and years of service
• 9.27% University contribution to your ORP retirement fund (Professional and Faculty employees)
• 11.96% University contribution to your PERSI retirement fund (Classified employees)
• Excellent medical, dental and other 

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  Boise State University

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