Global Brand, Marketing and Communications - Growth and Innovation Leader

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better. Join us and build an exceptional experience for yourself, and a better working world for all.   The exceptional EY experience. It's yours to build.   EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.  

The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work closely with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.
    
The Opportunity

As the Global Growth and Innovation Leader within the Brand, Marketing, and Communications (BMC) function, you will play a critical role in driving the growth agenda for EY, focused on programs that will contribute to achieving the next $50B in revenue. You will work closely with EY leadership to develop and implement strategies that support the firm's objectives, leveraging your expertise in brand, marketing and communications. This role requires a dynamic leader with a passion for innovation, a strategic mindset, and a proven track record driving growth.

 

This role requires a senior leader to work with EY’s Global Vice Chair Growth and Innovation and their leadership team to drive a cohesive focus on the future, pulling across the firm to define a BMC strategy that will enable EY to be positioned successfully with both current and future buyers. You will be required to accelerate growth across the Big Bets: Sustainability, Technology (including AI, Data, Innovation and Advanced Technology), Managed Services and the Alliance Ecosystem.

 

You will be a seasoned BMC professional who can work across all elements of brand, marketing and communications. You will be required to craft a brand narrative that weaves a firmwide positioning together across the Big Bets, enabling both external and internal audiences to understand how EY can help clients Shape Their Future With Confidence and unlock value that drives purposeful growth for all stakeholders. You will be responsible for defining the strategy for the internal communication program that will help accelerate understanding and increase adoption of EY’s client zero approach across the Growth & Innovation portfolio, including technology, AI and Sustainability. You will work closely with the aligned experts across the wider BMC team, to drive a consistent approach across the portfolio, built on data driven decision-making principles, to ensure you continually drive improvement across all programs.

 

Key Responsibilities

 

• Growth Strategy Development: Collaborate with EY leadership to develop and implement a comprehensive growth strategy that aligns with the firm's objectives and leverages the latest marketing and communications trends.
• Brand Marketing: Lead on the brand marketing for the Big Bets (Sustainability, Technology (including AI, Data, Innovation and Advanced Technology), Managed Services and the Alliance Ecosystem), ensuring that EY is well positioned to break new ground in new markets with new buyers.
• Revenue Marketing: Team collaboratively with the Client Service BMC team, integrating with SL and Markets teams to drive a focus on both short-term revenue and long-term brand build underpinned by issue based thinking that aligns with client needs.
• Internal Communications: Lead and drive appropriate communication strategies internally that enable the whole of firm to understand the broad Growth & Innovation strategy, the adoption of tools and technology, and how individual employees play their part in driving growth from the Big Bets.
• External Communications: Build strong relationships across the external landscape, including alliance and ecosystem players, analysts and working through the PR team, with key media and external stakeholders.
• Campaign Development: Lead the development and execution of high-impact BMC campaigns that drive brand awaren