VP of Product Marketing ( ad-tech experience required)

VP of Product Marketing
Location: New York, NY

About the Role

We're seeking an experienced VP/Director of Technical Product Marketing to lead our product marketing function for the region from our US office.

This is a strategic leadership role where you'll shape how enterprises understand and adopt our trust and safety solutions. You'll be responsible for developing region-specific go-to-market strategies, driving product positioning that resonates with local markets, and establishing Pixalate as a thought leader in ad fraud prevention and digital trust.

This role offers the unique opportunity to build and scale product marketing capabilities in one of the world's fastest-growing digital advertising markets while working with cutting-edge technology that's transforming the industry.

Key Responsibilities

Strategic Leadership

• Define and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamics
• Develop compelling product positioning and messaging that communicates Pixalate's unique value across trust and safety, fraud prevention, and compliance solutions
• Lead go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region
• Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners

Product Marketing Excellence

• Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms
• Create high-impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets
• Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets
• Develop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions

Market Expertise & Thought Leadership

• Maintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to US markets
• Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader
• Engage with industry bodies and working groups (IAB, MRC, TAG, local equivalents) to shape industry standards and practices
• Stay ahead of emerging fraud tactics, regulatory changes, and market trends

Cross-Functional Collaboration

• Partner closely with product management, engineering, and data science teams to understand product capabilities and roadmap
• Work with sales and business development teams to enable effective product demonstrations, presentations, and customer conversations
• Collaborate with customer success teams to gather customer insights, develop case studies, and identify product marketing opportunities
• Support global marketing initiatives while ensuring regional relevance and adaptation

Analytics & Optimization

• Implement metrics-driven approaches to measure product marketing effectiveness and campaign performance
• Analyze market data, customer feedback, and competitive intelligence to inform product positioning and strategy
• Provide data-driven recommendations to influence product pricing, roadmap, and go-to-market priorities

Qualifications

Required Experience & Background

• 8+ years of product marketing experience in B2B SaaS, with at least 10+ years in technology or cybersecurity-related roles
• Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies
• Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies
• Demonstrated success developing and executing go-to-market strategies that drive revenue growth in enterprise markets
• Experience working in or marketing to the region with understanding of regional market dynamics and cultural nuances

Technical Competency

• Technical background (computer science, engineering, or equivalent) with ability to understand complex fraud prevention and trust and safety technologies
• Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure
• Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts
• Familiarity with data privacy regulations across APAC markets (PDPA, GDPR implications, etc.)

Skills & Attributes

• Exceptional communication and storytelling abilities with proven succe