Director, Field Marketing

Welcome to Whataburger Careers!

This position is responsible for leading the assigned Field Marketing team and field support Strategy as the center of excellence from the main support office. Responsible for directing the team in the execution of the corporate end of brand development strategy and ensuring execution of Local Store Marketing (LSM) programs, processes, and advertising materials. This position will be responsible for maintaining a consistent look and message reflecting the Whataburger brand at corporate units.

Total Rewards:

• Competitive Weekly Pay
• Bonus Program with 250% Upside Potential
• Performance for Pay Program – Eligibility to Receive a Pay Increase Once a Year, Based on Performance
• Opportunities for Career Development and Growth
• Healthcare and Life Insurance Benefits
• Paid Time Off - 5 Weeks on Day 1!
• Paid Corporate Holidays
• Company Vehicle, Based on Position
• 401(k) Savings Plan with a Competitive Company Match
• Paid Parental Leave – Subject to Eligibility Requirements
• Short-Term Disability
• Long-Term Disability
• Scholarship Program - You and Your Dependents are Eligible!
• Whataburger Family Foundation (Hardship Grant Assistance)
• Discounted Meals For You and a Guest
• Wireless Service Discounts
• Computer & Software Discounts
• Fitness / Gym Discounts
• Awards and Recognition For All You Do
• Retirement Celebration Program

Responsibilities:

• Collaborates with the regional Field Marketing teams on tools and resources needed to support business objectives. Reports on the successes and/or lessons learned to Chief Marketing Officer. 
• Works cross-functionally on quarterly campaign planning within the Marketing & Innovation team, and bridges communication and alignment with the Field and Restaurant Leadership.
• Cultivates an environment to plan field marketing strategies on an annual and quarterly basis to best support corporate objectives and address assigned territory needs.  Inspires a focused vision and cascades the strategy to the Regional Managers for Field Marketing planning and execution. 
• Works directly with the Regional Field Marketing Managers to  communicate measured reports of the marketing activities that capture Local Store Marketing activity objectives, program timing, program results, and sales and transactions impact. 
• Provides guidance, support, and sets performance expectations for regional marketing managers and their teams.
• Produces financial analysis regarding business conditions (pre-post) and effectiveness of any given marketing plan, including justification of advertisement fund dollar expenditures or agency charges.
• Tailor marketing plans to fit regional preferences and ensure alignment with corporate goals. Monitor the effectiveness of local marketing initiatives and report on KPIs and ROI to senior management.
• Assumes additional responsibilities as assigned.

Education: 

• Bachelor’s degree or any equivalent combination of educational and work experience required
• Master’s degree preferred

Experience: 

• 5+ years’ experience supervising others at various organizational levels, preferably customer experience and operations support teams
• 10 years’ experience managing digital marketing, marketing technology, UX design and online ordering teams
• 5+ years’ managing multiple vendors
• Experience building marketing technology platform, loyalty marketing strategy, and performance-based marketing.
• 10+ years’ experience as project or program director

Knowledge, Skills & Abilities: 

• Demonstrated ability to use concise, persuasive, and compelling presenting when communicating internally and externally
• Demonstrated understanding of information architecture and design, software development cycle, UX development, responsiveness, and web analytics
• Demonstrated knowledge of various social media and digital platforms
• Proficiency in MS Office Word, Excel, Outlook, Power Point, and Visio (as applicable)
• Proficiency in Workday (as applicable)
• Advanced ability to communicate, influence and negotiate decisions while motivating staff
• Advanced ability to create and implement given strategic direction
• Ability to work in a team environment

Working Conditions/Travel Requirements: 

• Expected to work the necessary time to satisfactorily fulfill job responsibilities
• Must be able to report to