Senior Director of Media Strategy

AT A GLANCE

As the Senior Director of Media Strategy, you will help us define strategy and execute operations for strategic communications for two of RVO Health’s direct-to-consumer health + wellness brands (Optum Perks + Optum Store) across all media channels, leading the planning and execution of media, including paid performance marketing (SEM, programmatic), earned (public/media relations) and owned (social media).  The Senior Director will advance RVO Health’s corporate narrative and ensuring consistency of messaging to stakeholder groups including influencers, policymakers, investors, consumers, media, and others. In this role, you’ll need to both think strategically to define our overall media vision while also providing oversight of your team to maximize business performance for both brands. You’ll be responsible for identifying new opportunities to deliver revenue and instilling data-driven production practices.  This position will work closely with cross-functional teams and business stakeholders to ensure campaigns will deliver on core business growth objectives.  Success in this role will include effectively driving the development of a team of direct reports.  

What You’ll Do

• Collaborate with product and marketing partners to define go-to-market strategies across all media channels (paid, earned and owned) for Optum Perks + Optum Store.
• Continually optimize media mix (funnel, channels, platforms) and audience targets to drive audience acquisition, as well as brand awareness and reputation.
• Develop and launch a robust consumer awareness strategy based on data and insight that drives engagement with consumer media outlets, resulting in positive brand communications with extensive reach.
• In partnership with public relations, develop and launch a robust consumer awareness strategy based on data and insight, effectively pitching Optum Perks + Optum Store stories to consumer media outlets (print, digital, broadcast).
• Accountable for establishing and meeting all performance marketing goals, including efficiency (CPA), effectiveness (customers acquired) and engagement (revenue).
• Use paid media insights & opportunities to collaborate cross-functionally with product, lifecycle, and site experience teams to improve yield beyond levers that can be pulled in media platforms.
• Manage a team with learning and development of both technical marketing skills and general business acumen as a core focus.
• Identify, design, and deliver opportunities for account growth and optimization, leveraging data and analytics to build a compelling business case.

What We’re Looking For

• 10 years experience in media planning and performance marketing, with strong understanding of ROAS through short and long-term measurement including last click and media mix models. Deep understanding of cross-channel performance marketing including search, social programmatic and display.
• Excellent communication skills with the ability to effectively present ideas, results and concepts to senior executives and internal teams.
• Brand campaign and lead generation experience with clear & established accountability metrics to assess effectiveness.
• Strong writing and organizational skills, ability to manage multiple priorities, project and team management experience.
• Healthcare industry experience a plus but not required.

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $160,000 - $200,000 (Equity and Bonus Potential)
  *Note actual salary is based on geographic location, qualifications and experience
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and Plat