Senior Manager Media Design (Graphic Design) - Corporate Communication (m/f/d)

This is a Senior Graphic Designer role, for Media within the Adidas Corporate Communication team. There is also Team Management responsbilities. 

 

Purpose:

Corporate Communication helps adidas to create distinctive and appealing images with its stakeholder groups, build a strong, trusted corporate brand ("the company behind the brands") and develop reputational capital. The team positively enhances the company’s reputation with inspiring content derived from the company’s strategy, consistent messaging, impactful distribution via state-of-the-art channels and relevant employee engagement activations.

 

Key Responsibilities:

 

• Acts as a business partner to Board members and Senior Management within the assigned area of responsibility
• Establishes solid relations with international key business partners, freelancers and vendors world-wide
• Ensures and promotes cross-functional communication content / tools and collaboration with key stakeholders in assigned area of responsibility
• Creates understanding and engagement for the adidas corporate strategy inside and outside the company by creating state of the art visual concepts, content and communication tools
  • Create engaging content (graphic, photography, video, multi-media/web-formats etc.) and communication tools (e.g. presentations, newsletters, playbooks) that follow Corporate Communication’s creative vision in style, quality, messaging and tone of voice. All content is strictly target-group oriented and across channels optimized for search and user experience and follows guidelines set by the Senior Director Planning, Creation & Editorial .
• Develops and implements impactful content for internal and external adidas  channels owned by Corporate Communication ensuring alignment with Internal and External Corporate Communication as well as Corporate Digital on key focus topics
• Significantly contribute to the achievement of the department strategy
• Identify significant improvement potential by innovating, optimizing and driving content concepts
• Manage medium sized projects and/or actively participate in projects; implement findings and ensure sustainability of achievements
• Provide comprehensive expertise for assigned functional areas towards team and business partners.
• Ensure smooth operation of the business by taking on ownership for related actions.

 

Essential Duties and Responsibilities:

 

• Identify and negotiate with vendors
• Create content and vendor briefs for assigned projects
• Contribute to development of content guidelines and implementation
• Manage assigned content production projects from pre- to post-production
• Conduct research needed to develop cutting-edge, purposeful and inspiring content
• Stay current on best-practices

 

 

Key Stakeholders:

Corporate Communication Digital, Internal and External Communication Teams, Events Team, Brand Design and Brand Comms, varying stakeholders in brands and functions depending on topics (all levels incl. Board and Senior Management), external vendors/agencies

 

Knowledge, Skills and Abilities:

• University degree (or equivalent) in digital media design or other related field
• At least 5-8 years of work experience in in an established creative and/or studio environment Proficiency in related design/editing software such as Microsoft Powerpoint, Adobe Photoshop, Lightroom, InDesign, After Effects, Premier, Illustrator etc.
• Knowledge and experience with photography, studio set up and taking corporate headshots.
• Comprehensive understanding of business topics, social media and online marketing activities
• High degree of customer orientation
• Ability to maneuver in consistently changing environment
• Ability to operate cross-functionally and understanding of external business drivers
• Thorough understanding of the complexity,  interactions and dynamics within an international company
• Excellent communication expertise, both written and verbal (quality, consistency and accuracy)
• Business fluency in English (written and spoken), German is a plus
• Excellent storyteller and visual communicator with a very broad knowledge of creating and editing a variety of visual formats
• Ability to  think and act strategically and develop operational plans
• Experience in Project Management

 

Personal qualities and attitudes:

• Organized
• Naturally creative and imaginative
• Good storyteller and visual communicator
• Understands the principles of typography, photography/filming, illustration, color and design
• Ability to translate key-messages into intuitive designs and cont