Senior Market Research Professional
HumanaAbout the role
Become a part of our caring community and help us put health first
Humana’s Corporate Marketing organization is looking for a Senior Market Research Professional to join the Market Research Team working remote anywhere in the US. The goal of the Market Research Team at Humana is to discover and illuminate insights into market conditions and customers’ wants and needs to reduce risks and maximize opportunities for Humana, all in service of improving the health of the people we serve.As the Senior Market Research Professional, you will work with marketing partners and the lines of business to define a learning agenda and key strategic insight needs. In this role, you will focus on supporting our department’s research operations, conducting in-house (self-serve) research projects, and collaborating with third-party market research vendors to execute agile research projects. You will play a pivotal role in insuring that the internal business teams understand and hear the voice of the customer through efficient and insightful research processes and solutions.
Key Actions & Role Responsibilities (per each project)
Determine the key business questions to be answered
Scope the right research audience
Secure research sample (if not using a panel)
Selection of the appropriate vendor from our approved set of research partners
Partner with the vendor to identify the best research methodology
Gain approvals and alignment on research instruments including legal and compliance
Project manage the vendor through the research
Vendor conducts data analysis and provide initial report (Senior Market Research Professional works in conjunction with the vendor to deliver a final report focused on true insights and direction to the business)
Present insights to all stakeholders
To be successful in this role, you will have a strong problem-solving mentality with an ability to develop efficient processes and maintain organization of complex systems. Having the ability to take data and turn it into a compelling story through insight, data visualization, and key implications as well as strong presentation skills and experience communicating complex and functional strategies to senior management are also required to be successful in this role.
Use your skills to make an impact
Required Qualifications
Bachelor's Degree
5+ years of market research experience in healthcare
Experience in the health insurance industry
Experience working with diverse research groups such as Multicultural, Low Income, and individuals with disabilities
Understanding of and experience with a variety of research methodologies
Experience working with third-party market research vendors to execute projects
Experience developing and programming surveys in popular online survey platforms
Experience using both primary and secondary sources of data to feed research design and results
Preferred Qualifications
Master's degree or other graduate degree
Experience using and developing agile research support for quick-turn research insights
Experience developing, managing, and leveraging internal research panels as primary research audience
Experience developing a sense of community amongst internal research panels to increase insights derived from participants
Experience developing discussion guides and conducting interviews with diverse audiences
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packa
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