SEO Account Director

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

Job Description

The SEO Account Director leads SEO campaigns engagements and has a guiding hand in the strategic approach as it relates to client goals.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

• Understands the fundamentals of SEO and can easily explain concepts to internal teams, partners, and clients
• Understands client brand goals, and how SEO can improve and support tactics.
• Continues to learn and apply basic media and creative principles

Internal: Operations and strategy

• Responsible for daily management, execution, and monitoring of SEO engagements
• Trains and mentor associates on SEO best practices
• Stays up to date on current search engine updates and guidelines, and communicates changes internally and externally
• Organizes and manages SEO accounts to ensure recommendations/ measurement work are aligned with business goals
• Plans recommendation roadmap for campaign success
• Delegates and prioritizes assignments to internal SEO team members
• Expected to drive SEO strategy while being the primary contact/lead, and working with internal team, partners, and client team directly
• Develop performance reports and analysis of success of SEO campaigns
• Supports account planning process

Client Relationship

• Attend client status calls and provide follow-up
• Manage SEO deliverables and communicate campaign approach, program details, and success metrics
• Deliver and present all SEO documentation and recommendations to client in a customized fashion

Qualifications

• Adherence to agency procedures ( accurate timesheets, roles and responsibilities for the position, performance reports)
• Ability to both listen well, and customize communication to the required audience type
• Proficiency in Microsoft Office Suite to manage daily workflow
• Ability to work in a matrix (multi-supervisory) environment
• Ability to take initial direction, then transition to a more independent work style accompanied by upper level oversight
• Exhibits Integrity and Trust
• Exhibits Self Development
• Bachelor's degree required.
• 4 years direct SEO or digital marketing experience preferred
• Pharmaceutical industry a plus

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on promoting belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides inclusive benefit programs and policies to support the evolving and diverse needs of our talent and allow every person to grow. Our benefits package includes medical coverage, dental, vision, disability, 401K, and parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.

For this role, we will offer medical coverage, dental, vision, disability, 401k, and paid time off.

#LI-Hybrid