Sr Mgr, Sr. Creative Director (Brand Design)

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

The Design Director provides design leadership for Paypal and ensures that developed concepts adhere to visual brand guidelines. The design director will support the creative leads and their respective teams in developing marketing collateral for all brand touchpoints.

Job Description:

Essential Responsibilities:

• Develop and articulate clear objectives and brand marketing initiatives to deliver results and meet organizational goals
• Influence decision-making at the senior leadership level
• Perform the most highly complex campaigns using brand strategy knowledge and performance analysis expertise
• Develop and deliver innovative strategies that promotes PayPal's brand values, products and services to target audiences
• Lead major business projects that fosters PayPal's brand loyalty and presence in the market
• Design, evaluate, and select process, product, and service improvements based on thorough understanding of business needs and industry trends
• Lead others to solve issues related to diverse marketing objectives

Minimum Qualifications:

• Minimum of 12 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

The Design Director exhibits outstanding design judgment and works collaboratively with the creative teams in achieving the highest possible standards for all materials requiring design to support PayPal’s marketing efforts and communications. They will be responsible for creating and managing the brand’s visual language.

Key Responsibilities:

• Creates visual assets and provides design direction for all aspects of the brand

• Partners with team members to accomplish creative objectives

• Provides quality control and oversight of design solutions for concepts and execution within all brand touchpoints

• Helps convert rough ideas into visual prototypes (e.g., sketches, layout drafts) to illustrate concepts for creative reviews

• Recommends, researches and develops brand visual design language rooted in cultural awareness and taste to support creative strategy and execution

• Collaborates with designers, copywriters and art directors to artfully build creative solutions that address specific project objectives

• Accountable for the development and production of creative assets that meet or exceed the creative objectives

• Ensures brand guidelines and brand voice are embraced and adhered to across all executions