Product Director, Direct Mail

Company Description

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

Job Description

Manages the entire life cycle of the Direct Mail channel product and capability — involving strategy, planning, and project leadership to achieve business goals. Owns the Direct Mail channel as both a standalone product sold to financial institution clients and as a channel component embedded within bundled solutions. Accountable for channel P&L and partners with solution Product Directors and Sales as the channel product owner.

This role operates in an AI-enabled product environment. The successful candidate will be a practiced user of AI tools and will be expected to apply them actively from day one to accelerate capability definition, cost modeling, roadmap development, and operational planning.

KEY DUTIES/RESPONSIBILITIES

Lead cross-functional capability development projects: Work as Project Lead on complex Direct Mail capability projects (new or run-the-business) that involve operations, technology and data partners, vendors, and cross-functional teams. Projects include defining format specifications, postal program requirements, production workflows, and capability integrations with solution Product Directors. Develop and execute project plans with clearly defined performance indicators. Report updates to stakeholders as needed. Cultivate strong relationships with cross-functional leadership internally and with print vendors and postal partners. Effectively influence others to adopt a course of action on critical, complex, or sensitive capability decisions. 25%

Financial Review and Price Modeling: Conduct financial analyses to assess product viability. Develop business cases with pricing models to support strategic investment decisions, standalone Direct Mail product pricing, and channel-embedded pricing within bundled solutions. Collaborate with finance teams to track channel P&L, mitigate financial risks, and optimize postal and production cost strategies. Monitor Direct Mail revenue performance, analyze sales pipeline and cost trends, and leverage data-driven insights to refine monetization models and drive sustainable channel margin growth. 25%

Set strategy: Collaborate with the Product VP and senior leaders to develop Direct Mail capability strategies aligned with financial goals. Support the conceptualization and execution of strategic channel initiatives including new format development, postal program expansion, vendor program development, and partner programs. Provide thought leadership by anticipating industry trends and client needs, incorporating insights from Sales, clients, and other key stakeholders to drive channel innovation. 15%

Deliver capabilities to market: For capability launches, enhancements, or new postal programs, lead support functions through the entire go-to-market process ensuring: operational documentation and alignment, pricing strategy, marketing collateral and channel positioning, sales enablement materials, financial model, production specifications, and Sales training. Serve as an ambassador for the Direct Mail capability to internal and external audiences. 15%

Evaluate ideas: Evaluate channel product ideas and enhancement opportunities within established processes to ensure development of differentiated solutions that meet customer demand and align with business feasibility. Assess new opportunities including format innovations, postal program changes, and vendor capabilities through a strategic lens while ensuring compliance with financial regulations, industry standards, and data security requirements. Partner with legal, compliance, and risk management teams to navigate complex regulatory landscapes, mitigating risks while fostering responsible financial product innovation. Advocate for a balanced approach to growth, prioritizing security, consumer protection, and long-term sustainability. 10%

Create and communicate roadmaps: Support the quarterly channel capability roadmap planning processes to define capability enhancements and projects to be completed each quarter, working within capacity constraints. 5%

Prioritize capability features: Mai