Director, Field Marketing NA

Job Type Full-time Description

About CloudBees
CloudBees enables enterprises to deliver scalable, compliant, and secure software, empowering developers to do their best work.

 
Seamlessly integrating into any hybrid and heterogeneous environment, CloudBees is more than a tool—it's a strategic partner in your cloud transformation journey, ensuring security, compliance, and operational efficiency while enhancing the developer experience across your entire software development lifecycle. It allows developers to bring and execute their code anywhere, providing greater flexibility and freedom through fast, self-serve, and secure workflows.

CloudBees supports organizations at every step of their DevSecOps journey, whether using Jenkins on-premise or transitioning software delivery to the cloud. We’re helping customers build the future, today.

About The Role 
The Director of North America Field Marketing will be pivotal in developing and executing comprehensive marketing strategies aimed at driving pipeline generation, increasing brand visibility, and supporting revenue growth across key markets. This role requires strategic thinking  and creativity along with strong sales partnership capabilities, event management expertise, and leadership skills.

You will be responsible for leading the North America field marketing team, driving pipeline growth through innovative marketing strategies, and ensuring close collaboration with sales to maximize revenue opportunities. Your understanding of CloudBees' market and customer challenges will be essential in creating impactful marketing initiatives that drive results. 

What You’ll Do
Strategic Planning

• Develop and implement comprehensive field marketing strategies that align with overall business goals.
• Drive cross-functional marketing strategies and demand-generating programs to drive net new logo pipeline and deal acceleration for North America. 

Pipeline Generation

• Focus on driving a significant portion of North America marketing-sourced pipeline and bookings.
• Utilize target account, persona, and buying intent data to inform marketing strategies and drive pipeline growth.

Field Marketing Programs

• Create and manage field marketing programs that support lead generation, customer acquisition, and sales enablement efforts.
• Work closely with sales teams to align marketing initiatives with regional sales goals.

Cross-functional Collaboration

• Build strong cross-functional relationships with sales, product marketing, and global demand generation teams.
• Collaborate to drive awareness and action around pipeline acceleration campaigns.

Budget Management

• Effectively manage the  field marketing budget to ensure optimal resource allocation and maximum ROI.

Vendor and Partner Management

• Build and maintain relationships with event vendors, agencies, and strategic partners to enhance campaign execution and unlock additional opportunities.

Metrics and Analytics

• Establish KPIs and metrics to measure the effectiveness of field marketing programs.
• Analyze data to optimize strategies and demonstrate ROI to senior management.

Team Leadership

• Lead and manage the North America field marketing team, including resource management, hiring, mentorship, and performance management.
• Foster a collaborative and results-driven culture within the team.

What the Role Requires

• Typically, Bachelor's Degree in Marketing, Business, or relevant field or equivalent combination of education and/or experience.
• Minimum 10+ years’ experience with at least 5 years in a field marketing or related role.
• Minimum of 3 years of leadership experience, directly managing a team, preferably within a similar industry or tech-driven environment.
• Strong leadership, people management, and decision-making skills.
• Proven track record of high-impact success; high sense of urgency and entrepreneurial work ethic required to drive business outcomes.
• Ability to inspire and motivate cross-functional teams to achieve goals and exceed expectations.
• Hands-on familiarity with Salesforce, Marketo, or comparable marketing automation tools.
• Excellent written and verbal communication skills with proficiency in understanding and delivering clear and compelling value propositions; strong presentation skills desired.
• Ability to lead multiple initiatives and deliver under tight deadlines.
• Innovative with the ability to turn that innovation into real-life projects and actions that drive impact in the field.
• Required to travel at least 25%.<