Senior Revenue Strategy & Insights Analyst

Position Summary 

The Senior Revenue Strategy & Insights Analyst is a highly motivated, analytical individual who drives lead generation, revenue, retention, and fan intelligence reporting and insights for the Atlanta Falcons, Atlanta United FC, and Mercedes-Benz Stadium events. This role will perform complex queries, analyzing and tracking all aspects of the ticket sales journey, working directly with marketing, sales, and retention leadership to deliver insights about our fans and evaluate campaign performance. Analyzing our holistic revenue funnel across Falcons, Atlanta United, third party major events, and sponsorship, this role will build and maintain dashboards that drive the organization’s data-driven decision-making. This position reports to the Manager of Revenue Strategy & Analytics and will work with stakeholders across AMB Sports & Entertainment.  

Roles and Responsibilities 

• Develop reporting, analysis, and strategic recommendations to support the business goals of key AMBSE stakeholders 

• Develop data-driven lead generation and lead scoring systems for season ticket leads by capturing and importing fan data, analyzing engagement with digital channels, and evaluating CRM touchpoints 

• Become the subject matter expert in AMBSE’s business intelligence environment, including data ETL and query work, and serve as the primary point of contact for data requests from across the businesses 

• Build and maintain PowerBI dashboards to drive insights for business stakeholders up to executive level 

• Collaborate with department leaders and be a champion of data-driven decision-making 

• Build fan profiles that demonstrate tendencies, characteristics, and behaviors for season ticket prospects, members, and other key stakeholders 

• Identify at-risk accounts and develop reporting strategies for proactive retention 

• Drive the implementation, adoption, and automation of analytical processes and insights across the AMBSE business, and continuously innovate and improve our levels of service to business stakeholders 

• Enable the automation of personalized fan journeys across ticket sales and marketing channels, including CRM, email, SMS, push notification, web, and paid platforms 

• Drive insights across the ticket sales funnel, from lead generation to nurturing to conversion 

• Collaborate with the Manager and Director of the Revenue Strategy and Analytics team to innovate continuously on new methods of fan data capture, standardization, and trend identification 

• Act as a primary point of contact for all database, reporting, and support needs across the AMBSE organization 

• Identify, troubleshoot, and resolve ad-hoc data/anal