Director of Retail

• Job Title: Director of Retail
• Entity: Cooperstown All Star Village
• Reports To: General Manager
• Pay Range: $70,000 -$80,000
• Location: Oneonta, NY
• Start Date: 2/2/26

POSITION SUMMARY

The Retail Director owns the on-site retail strategy, P&L performance, and daily execution of all retail operations at Cooperstown All Star Village. This role leads in-venue retail (promenade shops, pop-ups), personalization, mobile merchandising, e-commerce pre-orders and fulfillment, and coordination of retail touchpoints that integrate with other resort operations (Food & Beverage and Baseball Operations). Success is measured by revenue growth, service standards, inventory accuracy, labor management, and a high-performing seasonal team. This role develops the overall retail strategy for Cooperstown All Star Village and partners closely with the Unrivaled Sports Shared Service Retail function, comprised of 3-4 person buying & retail ops professionals, which supports and executes key components including purchasing, pricing, sell through strategies and national vendor relationships. The Retail Director ensures Shared Service Retail strategies are operationalized on-site with strong standards, peak throughput, and a best-in-class guest experience.

KEY RESPONSIBILITIES

Retail Strategy & Shared Service Retail Partnership

• Develop the overall retail strategy for Cooperstown All Star Village across product categories, channels (in-venue, mobile, e-commerce), and key guest-journey moments.

• Partner with Shared Service Retail on purchasing, pricing strategy, and national vendor relationships; provide on-site insights, demand signals, and event requirements to inform buys and pricing decisions.

• Translate Shared Service Retail strategies into on-site execution plans (assortment presentation, inventory deployment, staffing, merchandising, and promotions) to achieve local performance goals.

• Own local retail partnerships and coordinate on-site execution details (space planning, timing, staffing, and guest flow) in alignment with resort operations.

Merchandising, Assortment & Personalization

• Own on-site assortment execution and line architecture for Cooperstown All Star Village in coordination with Shared Service Retail buys and pricing.

• Build and scale the personalization program (heat press/embroidery, engraving where applicable) with clear service-level standards, quality controls, and staffing models.

• Define visual standards and refresh cadence for storefronts and pop-up retail; ensure consistent brand presentation.

• Lead end-of-season markdown and liquidation execution in alignment with Shared Service Retail strategy and guardrails.

Retail Operations, SOPs & Guest Experience

• Design store layouts, promenade traffic flow, and peak throughput models for high-volume moments (Opening Day, championships, marquee events).

• Create and enforce SOPs across retail operations including POS usage, cash handling, refunds/holds, damaged goods, opening/closing checklists, and back-of-house standards.

• Deploy mobile merchandising at high-traffic moments (registration, championship nights, fireworks, bullpens) to capture demand and reduce congestion.

• Partner with Facilities and Operations to ensure clean, safe, well-signed retail spaces, effective queueing, and weather contingencies.

Pre-Order Sales & Fulfillment

• Own on-site execution of pre-order programs (tournament shirts, upgraded hats, specialty items), including fulfillment workflows, staging, inventory controls, pickup experience, and guest issue resolution.

• Coordinate with Shared Service e-commerce platform owners to align timelines, product setup, order volumes, and inventory allocation.

• Establish service-level expectations for pre-order pickup windows and turnaround times; implement check-in and verification processes to ensure accurate, fast distribution.

• Build post-event recap reporting for pre-orders (sell-through, fulfillment accuracy, labor impact, guest feedback) and drive continuous improvement.

Financial Management & Performance Reporting

• Own the Cooperstown All Star Village retail P&L (revenue, COGS, labor, shrink) and deliver weekly forecasts, KPI reporting, and variance analysis.

• Partner with Shared Service Retail on margin performance and promotional strategy; execute on-site offers and event-driven promotions within agreed guardrails.

• Monitor and improve conversion drivers (UPT/ATV, revenue per team, personalization penetration) through operation