Personal Auto Channel Marketer

Job Description:

Personal Auto Channel Marketer

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The Impact You’ll Make in this Role

As the Personal Auto Channel Marketer, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:

• Developing the channel marketing business strategy and tactics for Personal Auto Channel Partners within the CBTPP GAPA business
  • Creating and managing channel activation calendar that includes conversion campaigns, promotions, paid ads, social engagement and incentive programs
  • Measurement and tracking of results
  • Budget management

• Manage prioritization and creation of new channel assets (sales enablement tools, flyers, toolkits, banners, etc.)
• Develop plug and play or custom promotions to optimize Market Development Funds and measure ROI
• Identify share gain opportunities within channel and create national conversion programs
• Lead channel trade show and event strategy for prioritized accounts with support of CKAMs and Live Activation team
• New product channel launch effectiveness: facilitating on time and in full launch packages to distribution, to include customized messaging and tools where needed
• Obtain relevant channel and industry insights to stay on trend and optimize growth programs
• Drive consistent brand awareness to maintain and gain share
• Identify opportunities for eCommerce acceleration through data syndication platforms, digital programs offered by channel partners, etc.
• Collaboration with Portfolio, Activation and Integrated Marketing functions
• Collaboration with Sales District Owner and BSO Leaders
• Collaboration with USAC Channel Sales Leader and relevant Key Account teams
• Ensure Personal Auto Channel Partners remain compliant with brand standards

Your Skills and Expertise 

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor’s degree or higher (completed and verified prior to start)
• Five (5) years of experience in marketing or sales experience in a private, public, government and military environment

Additional qualifications that could help you succeed even further in this role include:

• Bachelor’s degree or higher from an accredited institution with an emphasis in Marketing, Business Administration, or Communications
• 5 years of experience in sales management or key accounts
• Experience working within a distributor channel model
• Integrated marketing/communications experience
• Business experience in a regulated market
• Digital marketing experience
• Promotional and campaign development experience
• Strong analytical skills

Work location:

• Remote – USA (can reside near major airport)

Travel: May include up to 20-25% domestic

Relocation Assistance: Is not authorized

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being 

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope. 

Chat with Max

For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting

Applicable to US Applicants Only:The expected compensation range for this position is $137,439 - $167,981, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a