Experiential Marketing Lead, Global Experiences

We're seeking an experiential marketer to join our Global Experiential + Industry Marketing team, focusing on leading, developing and executing immersive physical and digital brand experiences across consumer and retail events. As Head of Experiential Marketing on the Global Experiences team you will lead a strategy and execution supporting Meta's priorities and product launches with a demonstrated experience in understanding of established and emerging technologies, focused around our Reality Labs portfolio. You will deliver experiences that break through the noise and showcase our brand, innovative products and their experience to connect people in meaningful ways. You will leverage your experience working with technology and retail to drive relevant experiences and partnerships that are rooted in strategy.Experiential Marketing Lead, Global Experiences Responsibilities

• Own and develop experiential marketing strategies for global events and activations centered around our Reality Labs portfolio, while delivering against key performance indicators with measurable results
• Setting and executing against a strategy and leading best in class programs
• Lead and drive highly nuanced cross-functional projects and experiences
• Lead, both strategically and tactically, giving clear direction, taking frank feedback and enjoying the rapid pace of the business
• Establish partnerships and relationships with production agencies, creative agencies and industry to bring strategic concepts to life
• Drive 360-degree experiential marketing strategies aligning with Meta's product goals
• Work with Decision Science team to define and report measurement metrics
• Solve complex problems to align and drive cross functional teams against goals and objectives
• Manage marketing and experiential budget with close collaboration with finance and planning partners
• Lead long range planning, identify new opportunities, select and manage partners, vendors, contractors and other resources to achieve business objectives while delivering on budget
• Exhibit executive Leadership presence and comfortably interface with differnet audiences across communications and presentations
• Position includes frequent travel

Minimum Qualifications

• 10+ years of marketing experience, with a focus on experiential marketing and events
• Established experience in fostering cross-functional working relationships in an organization to drive impact and influence change
• Experience developing and producing innovative hybrid, multi-channel experiences
• Large network of agency, partner, and vendor relationships
• Direct experience managing business to consumer experiential programs

Preferred Qualifications

• Experience in tech hardware, marketing technology, retail or media industry
• Experience in brand marketing, experiential marketing, creative technology

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$150,000/year to $211,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity and Affirmative Action Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, chi