LMS Marketing Programs Manager

Overview

We are seeking a LMS Marketing Programs Manager (Remote) to join our growing team!

Responsibilities & Qualifications

Position Summary

Momentive Software seeks a strong B2B marketer to join its growing Demand Marketing organization as Marketing Programs Manager. This role will be responsible for driving demand and delivering top line growth. The candidate will be responsible for strategy, development and execution of integrated, multi-step marketing programs supporting revenue and brand goals. They will lead cross-functional teams to drive collaboration with executive management, sales and key stakeholders. The ideal candidate brings experience with outbound marketing, particularly demand generation in a B2B, for learning management software supporting associations and nonprofits.

Reporting to the Senior Director, Demand Generation the Marketing Programs Manager will create and execute effective and results-oriented integrated marketing campaigns, such as email, direct mail, and events to build pipeline and grow the company’s business. The ideal candidate will thrive on incorporating data-driven analytics to refine and hone execution.

 

A Day in the Life

• Develop and execute measurable demand creation programs that drive revenue through direct sales team
• Manage business-to-business multi-channel marketing programs, including email campaigns, drip email nurture series, and content
• Collaborate with Product and Content Marketing and sales leaders to develop campaigns to build pipeline in core markets
• Work closely with content and design teams to create landing pages for campaign CTAs
• Work closely with Marketing Operations on mapping marketing database segmentation to personas
• Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them
• Ensure all Hubspot programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking
• Analyze tactical campaign performance for continuous improvement
• Facilitate a marketing program retrospective following completion of each marketing program
• Increase lead quality by identifying conversion rate optimization opportunities
• Implement A/B tests to optimize effectiveness of subject lines, headers, images, copy, and calls-to-action
• Responsible for strategy and budgeting
• Oversee the company's lead funnel and lead nurturing

We are looking for someone who brings

• 3 to 5 years of experience in B2B marketing programs, ideally for associations
• Bachelor's degree required with emphasis on marketing, business or communications preferred
• Experience with CRM (Salesforce.com) and marketing automation (Hubspot) systems
• Direct experience in being responsible for MQLs and SQLs
• Experience with creating compelling messages
• Association industry experience a plus
• Ability to understand how strategic objectives translate into market-specific programs
• Demonstrated ability to implement with extreme attention to detail
• Desired management/leadership skills:
  • Ability to define and manage projects involving multiple stakeholders
  • Strong project management skills for managing schedules and deadlines
• Desired marketing skills:
  • Familiarity with principles of B2B marketing
  • Audience development experience a plus

 

CHARACTERISTICS

• Proactive self-starter, intrinsically motivated
• Intelligent, with strong critical thinking skills
• Ability to think strategically, paired with high attention to detail in execution
• Positive, can-do attitude
• Ability to prioritize multiple projects simultaneously, naturally high RPM
• Strong interpersonal skills a must; values influencing & building relationships
• Collaborative team player, yet also comfortable working independently

Total Rewards

About Us

 

Momentive Software amplifies the impact of over 30,000 purpose-driven organizations in over 30 countries. Mission–driven organizations and associations rely on the company’s cloud-based software and services to solve their most critical challenges: engage the people they serve, simplify operations, and grow revenue. Built with reliability at the core and strategically focused on events, careers, fundraising, financials, and operations, our solutions suite is bound by a common purpose to serve the organizations that make our communities a better place to live. Learn more at momentivesoftware.com.

 

Why work here?

 

Good People, Doing G