Senior Account Executive, Corporate Reputation & Brand Purpose
We. CommunicationsAbout the role
About Us
At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.
Candidates must be located in Seattle, WA; New York, NY; or Portland, OR to be considered for this opportunity.
About the Role
The Senior Account Executive will manage multiple day-to-day client communications efforts on the Corporate Reputation & Brand Purpose (CRBP) Team. They will lead day-to-day activities, directing more junior team members and working directly with clients. They will be responsible for creating, managing and executing communications activities across integrated disciplines including media engagement, events, and owned content. The CRBP Team takes a purpose-centric approach to corporate communications. Our aim is to help organizations achieve business goals and make a positive impact, while building reputation equity and protecting their long-term license to thrive. An SAE will support various teams across the specialty service areas inclusive of philanthropy/nonprofit, executive, corporate social impact, and employee communications. For this role, preference for individuals with experience in philanthropy/nonprofit sector or corporate social impact.
Responsibilities
- Project management of key client deliverables, helping the team stay on top of and track timing, ownership and needs
- Create, review and monitor project timelines, deliverables, and client communications; initiate project reviews and adjust timelines and deliverables as needed
- Synthesize data and apply analysis to inform key communications actions for team and clients
- Support the development of strategic communications plans
- Support development and execution of executive thought leadership plans and strategies
- Research and share industry insights, shifts and opportunities in the landscape with clients and internal stakeholders
- Serve as a primary point of contact to select clients, including providing strategic recommendations
- Present reports to internal and external stakeholders
- Draft talking points, key messages, narratives, award applications, event applications and other client assets
- Monitor brand and industry trends to inform client opportunities with instruction from account leadership
- Participate in client meetings, including leading discussions on topics related to project milestones as well as communicating relevant insights
- Evaluate and respond to media inquiries and recommend next steps for engagement to internal stakeholders and/or clients; negotiate terms with reporters
- Draft materials for media outreach, including pitches, briefing docs, outreach trackers, media lists, etc., as well as review and edit first drafts from other team members
- Identify, create, and grow relationships with target media, influencers and external stakeholders
- Pitch and build story concepts to inform reporter outreach and support client communications strategies
- Monitor media coverage related to the client and their competitors; incorporate trends into client deliverables
- Supervise junior staff in development of reports; review reporting deliverables and provide feedback.
- Partner with internal stakeholders on reporting
- Support new business research, assist in developing new business proposal and pitch materials
- Mentor junior team members
- Provide direction and guidance to junior team members on specific projects
- Leverage AI tools to increase team and client efficiency and productivity
Qualifications
- 3-5 years of communications, marketing or media experience, preferably in an agency setting and/or within an applicable industry
- Demonstrated ability to operate in a fast-paced team environment (frequent tight deadlines, balancing multiple priorities, etc.)
- Strong written and verbal communication skills
- Strong presentation and consulting skills
- Strong organizational and time management skills, ability to manage multiple projects/workstreams
- High level of initiative and accountability
- Demonstrated ability to establish strong client relationships
- Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint, Excel, Teams and CoPilot)
- Ability t
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