Director, Demand and Revenue Marketing

CDS Visual, a Dover operating company, enables manufacturers to drive business value by unlocking their CAD assets to deliver dynamic interactive visual experiences that support the complete customer and product lifecycle. Our cloud-based visualization solutions, trusted by the world's biggest industrial suppliers, revolutionize their commerce, configure price quote (CPQ), and training initiatives. With an extensive offering of 2D and 3D visualization solutions, CDS uniquely re-purposes existing CAD assets to deliver impactful solutions for 3D configuration, aftermarket part search, digital work instructions, and enhanced digital content.

About the Position

Are you passionate about helping companies deliver exceptional digital experiences for their customers? Do you have an interest in how dynamic 2D and 3D interactive visuals can enable manufacturers to serve their customers more efficiently and accelerate growth? Are you a worldclass SaaS marketer who instinctively turns customer intent into qualified sales pipeline, and inspires marketing and sales teams to deliver meaningful, measurable revenue growth? If this sounds like you, we’d like to discuss an exciting marketing leadership opportunity at CDS visual.

We are looking for a senior strategic marketing leader who can architect and scale a global, multi-product demand engine that drives qualified pipeline and revenue for CDS Visual. In this role, you will design innovative, data-driven strategies and campaigns that challenge the status quo. You will own targets and conversion rate optimization for MQLs, opportunity creation, and sourced/influenced revenue. This position requires strategic curiosity, creative problem solving and the ability to influence at the highest levels, serving as a central partner to Sales, Product Marketing, and Executive leadership to achieve aggressive growth targets.

Priority Areas & Responsibilities for this role include:

• Translate key business objectives and financial growth goals into clear, scalable marketing priorities that drive measurable pipeline impact.
• Architect and lead sophisticated, multi‑channel demand generation strategies across global regions, supporting both complex enterprise sales cycles and high‑velocity motions.
• Develop and operationalize repeatable, scalable demand generation frameworks that deliver predictable growth across products, segments, and regions.
• Own and execute multi-channel, integrated demand generation strategies that leverage digital, ABM, content, and event tactics to maximize lead quality, engagement, and conversion at every stage of the funnel.
• Maintain, update, and optimize the company website CMS, content, and functionality.
• Work with Business Development Representative (BDR) to create promotional materials, manage schedules, and coordinate on-site staff to engage attendees and generate leads at Tradeshows.
• Define and implement SLAs, processes, and handoffs to Sales to ensure seamless pipeline progression and accountability.
• Develop and execute growth marketing and content marketing programs that focus on both new opportunity generation and customer account expansion by collaborating with Sales & Product teams.
• Support and implement a brand strategy and narrative that drives differentiation, leveraging brand health tracking to ensure alignment with business goals and brand positioning in close collaboration with the brand team.
• Partner closely with centralized corporate teams to align on digital campaign strategy, execution, and measurement including lead scoring, routing, data quality, attribution, and marketing automation workflows.
• Ask critical questions that surface insights, challenge assumptions, and influence strategic decisions to accelerate growth and elevate business performance.
• Champion a culture of innovation and experimentation, establishing a rigorous test‑and‑learn approach across channels, audiences, and funnel stages.
• Establish governance, reporting rhythms, and standardized KPIs, delivering clear dashboards, strategic insights, and actionable recommendations to senior leadership and cross‑functional partners.
• Stay ahead of industry trends, emerging technologies, and best practices trends in advertising, demand generation, content marketing, events, social media, etc., to introduce innovative strategies and campaign approaches that resonate with customers and prospects.

Experience<