Social Media Specialist

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

The Social Media Specialist position is a highly experienced and knowledgeable resource accountable to the development and execution of organic social media content strategy, publishing and amplification. Using audience insights and trends, social platform operational and performance expertise, content calendar management, oversight of content development, and collaboration with contributors and stakeholders, it ensures fulfillment of the company’s goals.

Basic Qualifications:

- Bachelor's degree, or equivalent work experience
- Four to six years of social media communications or related experience

Preferred Skills/Experience:

• A strong understanding of marketing principles, advertising, and digital marketing

• Four to six years of social media communications or related experience

• Solid understanding of major channels and social media platforms and their features (i.e. Meta, LinkedIn, TikTok, Reddit)

• Demonstrates firm grasp of effective communication techniques

• Contributes to strategic decision-making based on emerging trends

• Solid understanding of creative asset strategy & content marketing principles

• Demonstrates a good grasp of audience targeting, content optimization and cultural trends

• Skilled in using data to identify patterns and optimize content for different channels and social media platforms

• Demonstrates flexibility and agility in responding to evolving market trends or customer needs
   

Additional:

• Paid social media experience, managing platform ad accounts, boosting content, budget management, pacing and performance reporting

• Skilled in analyzing data and identifying patterns to optimize content performance

• Financial services and/or regulated industry experience preferred

• Knowledge of social media’s role in search and impact of AI on discoverability

• Experience with social media scheduling and analytics tools (e.g. Hootsuite, Sprinkler, Sprout, Khoros)

• Communicates and collaborates effectively with cross-functional teams to achieve project goals

• Open to different perspectives and approaches, incorporating them into marketing & insights strategies

• Actively seeks out and engages in continuous learning opportunities to expand knowledge and skills

Location Expectations:

This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits: 

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

U.S. Bank is an equal o