CRM Marketing Manager, Trade Marketing

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Client Experience CRM Marketing Manager is responsible for supporting NBCU’s Trade Marketing CRM and operations stack to communicate NBCUniversal’s Advertising & Partnerships positioning and initiatives to the advertising ecosystem. The Marketing Manager will be responsible for managing the day-to-day operations of our CRM systems and tools including, but not limited to, Salesforce, Pardot, & Splash in support of various tentpole conferences and industry events (CES, Cannes Lions, Advertising Week, Upfront, etc.). This individual will also lead the ongoing marketing operations roadmap in collaboration with the Vice President of Client Experience to enhance and ensure superior client communications and marketing attribution.  The role will require coordination across various teams including trade marketing, operations/CRM team, corporate events, corporate communications, finance, privacy and legal to keep all groups aligned and on track to meet our strategic goals.

Reporting to the SR Director of Client Experience, this position will support the NBCUniversal Advertising & Partnerships Division with the following:

Key Responsibilities:

• Manage our CRM, event management and marketing systems, including Salesforce, Pardot (email system), Splash, etc..., and own other data-related projects as part of our marketing ecosystem.
• Collaborate with Sales Operations, Business Automation and CRM teams to ensure all CRM platforms and integrations stay up to date and optimized as well as help identify and onboard new tools/platform.
• Maintain detailed instruction guides and documentation for our CRM and marketing tools as well as assist with internal training.
• Work closely with our Ad Sales CRM and Operations team to build out a robust marketing attribution process in order to help inform future marketing strategy and spend.
• Collaborate with junior team members on the marketing communications process and calendar, as well as all communications sent to our larger marketing database (gather materials, create assets, coordinate amongst teams.)
• Evaluate and analyze eblast and event metrics to help inform event and communications strategy recommendations for Senior Leadership.

• Oversee the invite and RSVP process for tentpole events and industry conferences led by the Client Experience Team inclusive of list gathering, analysis, and attendance reporting.  This person will also collaborate with and provide best practices for the invite and RSVP processes managed by other Trade Marketing teams.
• Manage the meeting booking platform (Jifflenow) and process for sales at key industry events and conferences.
• Work closely with the other Client Experience Marketing Manager and our Corporate Communications team on our social media marketing efforts to ensure consistent messaging and focus across our external communications channels.

Additional Responsibilities:

While this role will focus mostly on CRM & Operations, there may on occasion be the need to support the broader Client Experience team’s efforts as it relates to events and industry partnerships as follows:

• Communicate objectives, strategy, and executional details to Ad Sales Leadership attendees for industry/conference/tentpole experiences, as well as communicating plans/recaps to overall Ad Sales organization.
• Work with senior team members t